Australia's Direct Mail Provider Virid Achieves 200 Percent Campaign Profitability with SPSS Software; 10 Percent Revenue Growth.CHICAGO -- SPSS A statistical package from SPSS, Inc., Chicago (www.spss.com) that runs on PCs, most mainframes and minis and is used extensively in marketing research. It provides over 50 statistical processes, including regression analysis, correlation and analysis of variance. Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :SPSS), a leading worldwide provider of predictive analytics Predictive analytics encompasses a variety of techniques from statistics and data mining that process current and historical data in order to make “predictions” about future events. software, today announced that one of Australia's largest direct mail marketing services providers, Virid vir·id adj. Bright green with or as if with vegetation; verdant. [Latin viridis, from vir  re, to be green.] , has achieved 200 percent campaign profitability in one year using
SPSS for marketing campaign optimization. SPSS' software has also
enabled Virid to reduce mail costs by 50 percent.
With mail volumes exceeding 28 million pieces per year, Virid required a solution to better segment its existing customers' databases to produce more targeted mail outs. It also needed an effective method of comparing lists rented or purchased through global brokerages, to determine which would elicit the most profitable response. To optimise its campaigns, Virid selected SPSS predictive analytics software for its ease-of-use, sophisticated analytics capabilities, and interoperability with multiple databases. Harnessing SPSS, Virid considerably reduced costs and achieved a 10 percent revenue growth, resulting in a positive ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). with the solution within nine months. "SPSS enables us to segment our database into several customer tiers and highly target mailings within each segment. We received response rates as high as 50 percent in some segments, which is almost unheard of Not heard of; of which there are no tidings. Unknown to fame; obscure. - Glanvill. See also: Unheard Unheard ," said Ian Daley, Marketing Manager at Virid. "Through better segmentation, we've halved halve tr.v. halved, halv·ing, halves 1. To divide (something) into two equal portions or parts. 2. To lessen or reduce by half: halved the recipe to serve two. 3. our variable mailing costs while boosting revenues, effectively doubling our profitability over the first year." About Virid Virid is one of the largest direct mail marketing services providers in Australia. The company manages in excess of 28 million pieces of mail per year for a range of customers, including catalogue mailers, mortgage brokers, timeshare A form of shared property ownership, commonly in vacation or recreation condominium property, in which rights vest in several owners to use property for a specified period each year. , charities, IT, and finance companies. Based on the Gold Coast, Virid was established in 2003 as a spin-off from the marketing department of a successful international mail order company with over 17 years experience in direct mail order marketing. About SPSS SPSS Australasia was established in 1989, and operates from Sydney, Melbourne and Auckland. SPSS Inc. (NASDAQ:SPSS) is a leading worldwide provider of predictive analytics software and solutions. The company's predictive analytics technology connects data to effective strategic action by drawing reliable conclusions about current conditions and critical future events. More than 250,000 commercial, academic, and public sector customers rely on SPSS technology to help increase revenue, reduce costs, improve important processes, and detect and prevent fraud. More than 95 percent of the Fortune 1000 companies are SPSS customers. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For additional information, please visit www.spss.com. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Statement This press release contains forward-looking information made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Forward looking statements can be identified by phrases such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "could," "designed," "should be" and other similar expressions which denote expectations of future events rather than statements of fact. These forward-looking statements involve factors that are subject to risks and uncertainties. These risks and uncertainties, which may not be currently ascertainable and many of which are beyond the Company's control, may cause the Company's actual results, performance or achievements to be materially different than the results, performance or achievements expressed in or implied by the forward-looking statements. These risks and uncertainties are described in the Company's filings with the Securities and Exchange Commission ("SEC"). Copies of these filings are available either on the SEC's website at www.sec.gov or from the Company's investor relations Investor relations The process by which the corporation communicates with its investors. department. In light of these risks and uncertainties, the inclusion of forward-looking statements in this press release should not be regarded as a representation by the Company that any future results, performance or achievements will be attained. These forward-looking statements speak only as of the date on which they are made. The Company assumes no obligation to update the forward-looking statements contained in this press release. |
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