Austin American-Statesman Chooses Demantra to Improve Customer Service and Profitability of Single Copy Sales.Business/Technology Editors AUSTIN Austin. 1 City (1990 pop. 21,907), seat of Mower co., SE Minn., on the Cedar River, near the Iowa line; inc. 1868. The commercial and industrial center of a rich farm region, it is noted as home to the Hormel meatpacking company, whose Spam Town museum , Texas & CAMBRIDGE, Mass.--(BUSINESS WIRE)--July 23, 2001 After Successful Proof of Concept, Demantra Media Planner being Deployed at Leading Daily Newspaper in the Texas Capital The Austin American-Statesman The Austin American-Statesman is the major daily newspaper for Austin, the capital city of Texas. It is an award-winning publication owned by Cox Enterprises and edited by Richard Oppel, who led his previous newspaper, the Charlotte Observer to multiple Pulitzers. and Demantra (www.demantra.com) announced today that Demantra has been chosen to implement a draw regulation and forecasting solution that will help Austin's leading daily newspaper improve the profitability of single copy sales by better anticipating customer demand. Single copy sales account for up to 25% of a daily newspaper's circulation, so improving stock outs and returns should yield dramatic business process and bottom line improvements. The proof-of-concept stage has been completed, including demonstrable de·mon·stra·ble adj. 1. Capable of being demonstrated or proved: demonstrable truths. 2. Obvious or apparent: demonstrable lies. results that have led to the agreement. "Newspapers today are coming under intense pressure to improve operations, such as reducing the number of returns and providing improved product availability for single copy buyers," said Harry Davis Harry Davis may refer to:
"We're very happy to be working with the people at the Austin American-Statesman," said Sharon Kan, SVP SVP S'il Vous Plaît (French: Please) SVP Senior Vice President SVP Schweizerische Volkspartei (Swiss People~s Party) SVP Society of Vertebrate Paleontology SVP Social Venture Partners SVP St Vincent de Paul for Sales and Business Development at Demantra. "We believe that they will receive great value from our solution, specifically by reducing stock outs and returns while maintaining or actually improving customer service levels." "The Statesman's goal from this project is to improve forecast accuracy, and thus provide a more accurate assessment of future single copy sales to better predict the number of papers to print [draw] and reduce the number of papers returned unsold [returns]," said Jim Langabeer, SVP Professional Services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. . Other Demantra capabilities that the Austin American-Statesman will use include implementation of a statistically-based forecasting process to replace the current mainframe-based averaging process, and more accurate anticipation of the impact of news events on circulation. The latter benefit is achieved by combining historical data with multi-time period updates and applying that intelligence through "what if" scenarios. Capabilities like these make Demantra's collaborative demand planning and management solution a breakthrough in this industry. Also, it can be used collaboratively across departments, such as Operations, Circulation and Marketing, to help project the volume impact of future promotions, such as special supplements. The Austin American-Statesman expects to dramatically reduce both the number of times when a customer want to buy a newspaper, but can't because of a sell-out Sell-Out When a broker or investor buying stocks has failed to settle the trade in a timely manner and, as a result, the broker can forcibly sell the securities on the investor's behalf. at the chosen sales outlet, and the volume of unsold newspapers returned. Both figures are key performance metrics Performance metrics are measures of an organizations activities and performance. Performance metrics should support a range of stakeholder needs from customers, shareholders to employees [1]. for the Statesman, and for the Demantra system they are implementing. About The Austin American-Statesman The Austin American-Statesman is the leading newspaper in the Texas capital, with circulation throughout central Texas. Part of the Cox Newspaper Group, which includes the Atlanta Journal-Constitution and the Dayton Daily News The Dayton Daily News (DDN) is a daily newspaper published in Dayton, Ohio. It is owned by Cox Enterprises. On August 15, 1898, James M. Cox purchased the Dayton Evening News. , the Statesman is among the major metropolitan daily newspapers in the U.S. and Canada and the largest of the six Cox papers in Texas. Coverage focuses on Texas government, higher education higher education Study beyond the level of secondary education. Institutions of higher education include not only colleges and universities but also professional schools in such fields as law, theology, medicine, business, music, and art. , and the city's hot high-tech and music industries. More information can be found on the web site at www.statesman.com. About Demantra Demantra is the leading provider of innovative Collaborative Demand Management solutions to companies that must accurately anticipate and plan to satisfy customer demand. Demantra's software enables users to optimize optimize - optimisation their operations by working collaboratively with customers, suppliers, and partners to predict and influence market demand, plan for demand more reliably, and significantly cut costs from the supply chain. A typical Demantra solution takes just three to six months to implement. For more information, see www.demantra.com or contact pr@demantra.com. Demantra(TM) and The Demantra Suite are trademarks of Demantra, Inc. All other trademarks are the property of their respective owners. |
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