Aussies Fire up Gourmet Delights BBQ in Beverly Hills.

LOS ANGELES -- It's not just Australian film stars setting Hollywood ablaze during Awards Season this month. Bristol Farms will again host a gourmet Australian barbeque at their Beverly West store on Sunday, January 08, 2006. The event kicks off their month-long in-store promotion of Australian speciality food and wine products.

Joining other well-known Aussie identities such as Steve Irwin, Hugh Jackman and INXS, California's purveyor of superior international gourmet foods has partnered with the annual G'Day LA: Australia Week 2006 festivities to promote all that is great from the Land Down Under here in California.

"This is the second year Bristol Farms has sought to bring the best from Australia to our shores. G'Day LA: Australia Week 2006 and the promotion with Bristol Farms provide a great way for us to ensure that at least once a year, Angelenos get to taste, feel, wear, hear and see the best from Down Under, without ever leaving LA," says Kylie Hargreaves of the Australian Trade Commission here in LA.

Due to the success of last year's promotion, Bristol Farms has expanded the 2006 promotion to include a total of 28 Australian product lines, up from 18 last year. They have also expanded the range from just grocery items to Australian seafood, beef and dairy products.

Running throughout January, the promotion will be held in eleven Bristol Farm stores across Los Angeles providing customers unprecedented exposure to unique and delicious treats from Down Under. Hand-picked from across the diverse wide plains of the world's largest continent, Angelenos can even taste the famous Australian Vegemite (which Australians all swear by but which looks a little like tar to the uninitiated).

But if that's not really your sort of thing, there are plenty other gourmet products available to tempt your palate, including Australian food specialties such as Wagyu Sirloin beef, premium lamb and Mulloway Sea Bass fillet. Shoppers frequenting the Beverly West store on Sunday, January 8th will be able to taste many of these unique items straight off the BBQ between the hours of 1pm and 5pm.

Austrade's Business Development Manager, Peter Brennan, who has been working closely with Bristol Farms store managers across California, said: "The Bristol Farms promotion offers California's discerning consumers the best Australian food and wine they deserve. Bristol Farm customers, are well traveled and with sophisticated palates. They showed us last year that they were eager to buy the quality Australian products on offer and we're delighted to be working with Bristol Farms to bring even more tempting goodies to their shoppers this year."

Mike McMahon, Bristol Farms' food buyer, said that last year's promotion was enjoyed by their customers.

"Australian food and wine products never fail to impress. Our discerning Los Angeles customers are always on the lookout for the highest quality and the best tasting products from around the world and Australia always ranks highly," he said.

By highlighting the quality of Australian food and wine, G'Day LA: Australia Week 2006 further assists companies in this industry to take advantage of improved access to the world's largest market delivered under the Australia-United States Free Trade Agreement.

G'Day LA: Australia Week 2006 is produced by the Department of Foreign Affairs and Trade, Tourism Australia, Austrade, and Qantas Airways in conjunction with State Governments and key private sector sponsors. For further information: visit www.australia-week.com.

For information on Bristol Farm store locations: www.bristolfarms/locations.