Aurum first to deliver on best-of-breed partnership strategy for sales force automation solution; leading technology providers team with Aurum to offer customized SFA solution.SANTA CLARA Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif.--(BUSINESS WIRE)--April 18, 1995-- Aurum Software, a leading provider of enterprise client/server software for sales, marketing, and customer support, today announced it has teamed with top sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. technology (SFA See sales force automation. SFA - Sales Force Automation ) providers and software leaders to deliver the most comprehensive, best-of-breed SFA solution on the market. Aurum has entered separate technology alliances with XcelleNet, Inc. and Calico Technology, under which these companies will provide critical components for enabling robust data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another. , marketing encyclopedia and product configuration system capabilities. Aurum also made separate announcements today regarding expanded integration efforts with industry leaders Microsoft and Oracle. In a technology alliance with Microsoft, Aurum will extend the integration of SalesTrak with Microsoft's BackOffice suite and Schedule+ planning application. The company also announced support for Microsoft's Windows '95, NT and SQL Server An earlier relational DBMS from Sybase and from Microsoft. Sybase introduced SQL Server in 1988 for various Unix versions. In that same year, with help from IBM, Sybase created an OS/2 version that Microsoft licensed and branded as Microsoft SQL Server. platforms. Aurum's delivers on integration with Oracle to produce a cross functional, enterprise-wide information system that shares a single set of customer data and product definitions for sales, marketing, customer service, and order entry transactions. With this announcement, Aurum is taking the leadership role in meeting the requirements of Fortune 1000 firms. Many of these firms have reengineered their sales forces with plans to replace older, non-relational contact manager products with leading-edge SFA applications to gain a competitive advantage. Aurum's announcement comes on the heels of a recent joint development and remarketing agreement struck with IBM's Sales Force Transformation group, a top industry SFA integration services organization that delivers sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. re-engineering consulting and integrated sales force automation solutions. Complex Requirements For Supporting Mobile Sales Forces Leading-edge SFA applications must provide robust functionality to support complex requirements unique to large, widely-dispersed, mobile sales forces. In particular, these applications must address four key technology components including Opportunity Management Capabilities, Marketing Encyclopedia Systems, Configurator Management Systems, and Team Selling Environment Support. Aurum SalesTrak, a team opportunity management system, takes a comprehensive approach in providing key capabilities including: -- lead generation, qualification, and account management -- support for large, widely-dispersed sales forces -- provision of real-time data Real-time data denotes information that is delivered immediately after collection. There is no delay in the timeliness of the information provided. Some uses of this term confuse it with the term dynamic data. to entire sales forces Rounding out its best-of-breed solution, Aurum has extended SalesTrak and integrated it with leading marketing encyclopedia and sales configurator systems to support mobile users' requirements for on-demand data access and synchronization of all types of sales and marketing data. Marketing Encyclopedias/Remote Access and Data Transport Delivery Rather than building all key technical components required for a complete SFA solution, Aurum's strategy provides unparalleled functionality by offering customers a best-of-breed choice of technologies. Under an expanded partnership with XcelleNet, Aurum has chosen XcelleNet's DOCUMENTS product to provide the foundation for a marketing encyclopedia system. Leveraging XcelleNet's DOCUMENTS, Aurum has designed a comprehensive marketing encyclopedia system that electronically distributes a library of information to support the field sales organization. Based on agent-technology, XcelleNet's DOCUMENTS provides Aurum's Marketing Encyclopedia with a distinctive capability to track net changes in reports and documents and then down-load only the changes made to the field sales force's laptops. This reduces costly telecommunications expenses and saves the sales force valuable time by eliminating unnecessary refreshing of entire reports and documents when only minimal changes have occurred. With Aurum's Marketing Encyclopedia, sales professionals have instant access to a range of information including comprehensive product data sheets, product pricing, service offerings, product and service catalogs, as well as competitive pricing, product data and product literature. Aurum will also utilize XcelleNet's RemoteWare Applications Management System (AMS AMS - Andrew Message System ) to enhance "one button" communications transport capabilities for Aurum's database synchronization product, dbSync(TM). Aurum's dbSync provides bi-directional synchronization, sophisticated error recovery, and data distribution support for team selling. The combined functionality of SalesTrak and XcelleNet's AMS enables mobile users, in a single communications call, to access and retrieve key information or synchronize their data with the corporate database. Mobile users can access a range of useful information including order entry information, e-mails, Lotus Notes Messaging and groupware software from IBM Lotus that was introduced in 1989 for OS/2 and later expanded to Windows, Mac, Unix, NetWare, AS/400 and S/390. Notes provides e-mail, document sharing, workflow, group discussions and calendaring and scheduling. messages, and lead generation reports. Sales Configuration System San Jose San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , California-based Calico Technology, a leading provider of sales tools that automate the configuration and quotation of build-to-order products, also has signed a formal agreement with Aurum. Under the agreement, SalesTrak will integrate with Calico Quote to provide users with an easy-to-use, customizable tool that automatically configures and quotes products. Based on object-oriented technology See object technology. , Calico Quote empowers businesses to sell complex or customized products, which have many options or pricing rules. The product's capabilities are invaluable to industries ranging from high-technology to health care and insurance. Using Calico Quote, salespeople can eliminate incorrectly configured orders, reduce associated costs, and instantly provide customers with accurate answers. Calico Technology also offers a Product Modeling tool that simplifies the entry of complex product configuration requirements. Support for Industry Standards/Extended Alliances with Microsoft and Oracle Aurum is committed to offering comprehensive, open solutions based on established industry standards for operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap. , databases, development tools, and complementary desktop applications. Its extended technology alliance with Microsoft seamlessly integrates SalesTrak with Microsoft BackOffice See BackOffice. and Microsoft Office Microsoft's primary desktop applications for Windows and Mac. Depending on the package, it includes some combination of Word, Excel, PowerPoint, Access and Outlook along with various Internet and other utilities. technology. This degree of integration provides mobile sales representatives a unique combination of Aurum's on-demand data synchronization Keeping data in two or more computers up-to-date so that each repository contains the identical information. Data in handheld devices and laptops often require synchronization with the data in a desktop machine or server. with the power of Microsoft's NT and SQL Server platforms. Mobile users gain additional functionality with the new integration of Microsoft's Schedule+ for workgroup calendaring and scheduling processes. Users also gain easy click button usage through the integration of Microsoft Word A full-featured word processing program for Windows and the Macintosh from Microsoft. Included in the Microsoft application suite, it is a sophisticated program with rudimentary desktop publishing capabilities that has become the most widely used word processing application on the market. , PowerPoint, and Excel with SalesTrak. -0- Note to Editors: Aurum, Aurum Customer Resource Planning Resource planning may refer to:
CONTACT: Aurum Software Rose Reichert, 408/986-8100 or Blanc & Otus Cathy Brooks, 415/512-0500 |
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