Aurum delivers distributed client/server sales force automation solution; new product family offers enhanced functionality and mobile and office docking support.

SANTA CLARA, Calif.--(BUSINESS WIRE)--March 20, 1995--Aurum Software, a leading developer of sales, marketing and customer support information systems, today announced general availability for the newly reconfigured version of its flagship product, Aurum SalesTrak.

The new release of SalesTrak, which includes three new products -- Aurum SalesTrak 5.1, Aurum SalesTrak Admin 5.1 and Aurum SalesTrak Server 5.1, offers the first fully distributed sales force automation (SFA) solution with multi-user support that provides a comprehensive link between nomadic users, branch offices and corporate headquarters.

The new SalesTrak 5.1 product family combines object-oriented 4GL technology with a number of new enhancements, including: a new graphical user interface (GUI) created by games designers, multi-user support for office-based users, and optional support for XcelleNet's RemoteWare Communications Management System for high-capacity data synchronization. These features, along with Aurum's open development tool environment, create a solution which can be scaled easily to meet the needs of any size sales force, from a dozen to several thousand representatives.

The new members of the SalesTrak product family -- SalesTrak, SalesTrak Admin and SalesTrak Server -- expand the breadth of SalesTrak's functionality for complex field sales organizations. -0-

-- SalesTrak, which now includes Gupta SQL Routers to enhance

users' database access, allows field sales representatives to

connect with corporate or branch office information with the click

of a mouse button.

-- SalesTrak Admin, designed for sales and marketing support and

systems administration personnel, is used to set up and administer

SalesTrak data, rules for territory and sales team management,

sales plans and sales cycles.

-- SalesTrak Server is Aurum's new server bundle, supporting

direct, multi-user connections to Sybase and Oracle databases and

data synchronization between SalesTrak Servers. SalesTrak Server

also includes Gupta's SQL Windows object-oriented 4GL Corporate

Edition development system and SalesTrak source code, allowing

customers to fully customize the SalesTrak application to meet

specific business needs. -0-

With these new products, any number of SalesTrak Servers can be tied together via the new server-to-server data synchronization. This enables field sales organizations to transfer data to and from branch district, regional, and corporate offices quickly and efficiently.

Advanced Data Synchronization

Aurum partnered with leading remote communications technology provider XcelleNet to provide customers with enhanced communications transport capabilities for its database synchronization product, dbSync. Aurum's dbSync product provides users with advantages offered by no other SFA solution, such as multi-database support, bi-directional, synchronization, sophisticated error recovery, and support for image and video file types. As a result of this partnership, Aurum now provides users with the ability to use XcelleNet's communication transport, so a sales representative can initiate one session with headquarters and complete their SalesTrak data synchronization, plus get all their email, check order status, or obtain access to other corporate information.

Enhanced User Interface

In addition to expanding the communications structure, Aurum has designed the new version of SalesTrak for ease-of-use. Through extensive work with games designers, Aurum created a streamlined and intuitive interface for the new version of SalesTrak that gives sales representatives simplified access to Aurum's robust RDBMS foundation. Aurum based its changes to SalesTrak on direct feedback from its customers. One Aurum customer, a large telecommunications company, needed a single, easy-to-use desktop solution that would tie its entire 5,000 person field sales force into the corporate operations database. When installed, this powerful system will be the largest SFA application in the United States. Aurum was the only vendor that offered a system with a flexible architecture, rapid data synchronization, and a friendly user interface that could integrate the company's entire sales force.

Multi-User Functionality

SalesTrak's extended layers of connectivity and robust development environment make it the most powerful industry solution for a widely distributed field sales organization. SalesTrak provides for an enhanced communications structure at several levels including: -0-

-- Nomadic Users -- SalesTrak allows field representatives to maintain a crucial "data on demand" link with the corporate database, enabling quicker responsiveness and improved customer service.

-- Branch Office -- SalesTrak allows sales representatives to "dock" in branch or regional offices and work in real time against the local database, providing extended flexibility to a mobile sales force.

-- Corporate Headquarters -- SalesTrak's remote data synchronization capabilities enable server-to-server data synchronization between regional offices and corporate headquarters. -0-

Aggressive Pricing, Bundling and Availability

Aurum has announced new pricing for the SalesTrak product family which includes one year of maintenance.

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Number SalesTrak SalesTrak Quest Quest Report SalesTrak of Admin Reporter Writer Server Users

20 $1,895 $500 $250 $495 $15,000

T* -0-

Aurum has taken advantage of leading-edge technology from Gupta to create a robust foundation for SalesTrak. As the foundation for SalesTrak, Gupta's SQLBase engine, is fast and compact, delivering in a mobile package the robust, server-level database technology that is normally available only on large servers. This foundation allows mobile professionals to transfer data quickly between the remote Aurum SalesTrak application and the central Aurum SalesTrak Server. SalesTrak Server also supports Oracle and Sybase RDBMS.

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Note to Editors: Aurum, Aurum Customer Resource Planning System, Aurum SalesTrak, Aurum TeleTrak, Aurum SalesTrak Admin, and Aurum SalesTrak Server are trademarks; Aurum SupportTrak, and Aurum QualityTrak, are registered trademarks of Aurum Software, Inc. All other company names may be trademarks of the respective companies with which they are associated.

CONTACT: Aurum Software

Mike Barnwell, 408/986-8100

Blanc & Otus

Cathy Brooks, 415/512-0500