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Aurora Organic Dairy Will Fight Purported Class-Action Lawsuits.


All of Aurora Organic's Certifications Valid; No Basis for Fraud Claims

BOULDER, Colo. -- Aurora Organic Dairy, a leading provider of high-quality private-label organic milk and butter, today said it will defend itself vigorously against fraud claims brought in purported class action suits filed in St. Louis and Denver, and against any other such suits that may be brought. The company expressed confidence it will prevail, should any of these cases go to trial.

"There is absolutely no basis for claims we defrauded consumers by selling milk that isn't organic - none whatsoever. Aurora Organic Dairy has maintained continuous organic certifications for all of our farms and facilities. Our milk is and always has been organic," said Marc Peperzak, Aurora Organic chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Our USDA USDA,
n.pr See United States Department of Agriculture.
 consent agreement makes clear that all of our organic certifications are valid."

"We're confident in the outcome," Peperzak added, "and will defend our company, our products and our reputation against any and all false claims."

Aurora Organic's August 23, 2007, Consent Agreement with USDA recognized, in the very first consent finding, that "AOD See HD DVD.  currently has eight valid organic certifications under the NOP (NO oPeration) See no-op. ."

"It's ironic we've been falsely accused of misleading consumers," Peperzak said. "The principal sources of misinformation mis·in·form  
tr.v. mis·in·formed, mis·in·form·ing, mis·in·forms
To provide with incorrect information.



mis
 and consumer confusion are the activist groups that are attacking our company and encouraging the filing of misguided lawsuits. Their agenda is clear: they want to limit the supply of organic milk and drive up the price paid by American families. This would harm consumers and slow the spread of organic agriculture. If they win, consumers lose. But we're prepared to fight, and confident we will prevail based on the facts."

About Aurora Organic Dairy

Aurora Organic Dairy's mission is making high-quality organic milk and butter more affordable and available for American families. The company is a leading producer of private-label and store-brand organic milk and butter. The organic production company includes headquarters offices in Boulder, Colo., and an organic dairy farm and on-farm organic dairy processing plant near Platteville, Colo. A second organic dairy

near Dublin, Texas Dublin is a city in Erath County, Texas, United States. The population was 3,754 at the 2000 census.

The town is the home of the world's oldest Dr Pepper bottling plant (see Dublin Dr Pepper).
, comprises 2,800 acres of pasture, croplands and milking facilities. A third organic farm, High Plains Organic Dairy, near Kersey kersey

coarse, narrow cloth used for leg bandages in horses.
, Colo., began organic milk production in fall 2006. Aurora Organic Dairy's newest organic dairy farm, Coldwater West, near Stratford, Texas Stratford is a city in Sherman County, Texas, United States. The population was 1,991 at the 2000 census. It is the county seat of Sherman CountyGR6. , began organic milk production in summer 2007. For more information, visit www.auroraorganic.com.
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Publication:Business Wire
Date:Oct 17, 2007
Words:394
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