Aurora Networks Unveils QAM Transmitter Supporting Cable's Growing Need for Narrowcast Services.AT3535G Supports 80-plus QAM (1) (Quality Assessment Measurement) A system used to measure and analyze voice transmission. (2) (Quadrature Amplitude Modulation) A modulation technique that employs both phase modulation (PM) and amplitude modulation (AM). Channels and Includes a Pre-Amp, Two Developments Fostering Cable's Evolution toward the Delivery of More Advanced Offerings DENVER -- Aurora Aurora, cities, United States Aurora (ərôr`ə, ô–). 1 City (1990 pop. 222,103), Adams and Arapahoe counties, N central Colo., a growing suburb on the east side of Denver; inc. 1903. Networks, Inc., the only optical transport solution provider focused on delivering a cost-effective, optimized platform for next-generation cable services, today introduced a new QAM transmitter A device that generates signals. Contrast with receiver. that - among other things - will help cable operators extend and evolve their narrowcast To transmit to selected individuals. Cable TV and satellite radio are examples of narrowcast services because they reach only their subscriber base. Mailing lists are another example. Contrast with broadcast. See multicast. services. The AT3535G, which Aurora Networks is unveiling at this week's SCTE SCTE Society of Cable Telecommunications Engineers SCTE Society of Cable Television Engineers SCTE Serial Clock Transmit External Cable-Tec Expo in Denver, is the only QAM transmitter of its kind designed to support 80-plus QAM channels, a leap from the 48 QAM channels supported by the AT3520G model. This new QAM transmitter is designed to support the ever-increasing demand for narrowcast services, including high-speed data, telephony Meaning "sound over distance," it refers to electronically transmitting the human voice. In the beginning, telephony dealt only with analog signals in the circuit-switched networks of the telephone companies. and video-on-demand. The AT3535G incorporates a pre-amplifier. This enables a very low input level to the transmitter, addressing one issue related to narrowcast networks. With growing demand for narrowcast services, the routing of the signals to the transmitter is becoming more complex; this complexity results in further signal attenuation Loss of signal power in a transmission. Attenuation The reduction in level of a transmitted quantity as a function of a parameter, usually distance. It is applied mainly to acoustic or electromagnetic waves and is expressed as the ratio of power densities. . A cable operator characteristically would need to use an external amplifier to maintain the correct input level for the transmitter, but the AT3535G's pre-amplifier eliminates this need. "Our development of the AT3535G QAM transmitter, expansion of the loading capacity to 80-plus channels and incorporation of a pre-amp, was based on our inherent understanding of the cable business and our close working relationship with cable operators," said John Dahlquist, vice president of marketing, Aurora Networks. "The extra QAM channels supported by the AT3535G allow for the delivery of additional narrowcast services, permitting cable operators to provide more compelling, high-revenue offerings to subscribers. And because the QAM transmitter includes a pre-amp, an AT3535G system does not require external amplifiers. Thus, the entire system requires less rack space, has simplified installation, increased reliability and ultimately reduced cost to the cable operator." The AT3535G QAM transmitter joins Aurora Networks' AT3500 family of transmitters, part of a full complement of products developed by the company to support and enhance the deployment of traditional HFC 1. (networking) HFC - Hybrid Fiber Coax. 2. (hardware) HFC - hydrofluorocarbon. , Fiber Deep and fiber-to-the-home (FTTH (Fiber To The Home) See FTTP. ) networks. About Aurora Networks Aurora Networks is evolving cable by focusing on innovative solutions that build future-proof networks to accommodate the cable subscriber services of today and tomorrow. Aurora Networks is the only pure-play optical transport solution provider that is focused solely on cable MSOs. Using its proven understanding of cable networks, Aurora Networks delivers unique solutions - such as its Fiber Deep architecture and digital return technology - to address specific issues of the cable industry. A technology leader driven by innovation and industry-firsts, Aurora Networks enables leading MSOs across the globe to compete with a cost-effective, optimized launch pad for next-generation cable services. To learn more about Aurora Networks' core cable solutions, please call 408-235-7000 or visit www.aurora.com. Aurora, Aurora Networks and the Aurora logo are registered trademarks of Aurora Networks, Inc. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and other countries. Other marks are the property of their respective owners and are used here only for identification purposes. |
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