Aurora Direct Buys TPC's Direct Marketing Production Division.Business/Technology Editors BURLINGTON, Mass.--(BUSINESS WIRE)--March 7, 2000 Aurora Direct LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control announced today that it has purchased the Direct Marketing Production Division of TPC (Transaction Processing Performance Council, San Francisco, CA, www.tpc.org) An organization devoted to benchmarking transaction processing systems. In order to derive the number of transactions that can be processed in a given time frame, TPC benchmarks measure the total performance of , 174 Middlesex Turnpike The following roads have been called Middlesex Turnpike:
heavy meromyosin. Holdings, Inc. HMM Holdings is the parent company of Holland Mark Edmund Ingalls, Boston's largest independent advertising agency, as well as TPC, which sold its Direct Marketing Production Division to concentrate on business-to-business e-marketing and database marketing. Aurora Direct co-founders Sean Connor Sean Connor (b. 1967) is the current manager of the Irish football club Bohemian FC. He is a native of Belfast. Playing career Connor began his career at Distillery in the Irish League where he played for one full season before moving to Port Vale F.C.. of Maynard and Michael Doherty of Burlington, who are former TPC managers with 25 years of direct marketing experience, incorporated Aurora Direct last year and will operate the company in the 25,000-square-foot space formerly occupied by the division. Connor said Aurora plans to expand its business by continuing to concentrate on moderate-volume business-to-business mailings, while providing exceptional service at competitive prices. Aurora will process more than 15 million pieces of mail in 2000, with most customers mailing between 25,000 to 200,000 pieces per mailing. Service offerings at Aurora include direct marketing program management, data processing data processing or information processing, operations (e.g., handling, merging, sorting, and computing) performed upon data in accordance with strictly defined procedures, such as recording and summarizing the financial transactions of a and application development, laser and inkjet personalization, mailing services and inventory management. One advantage Aurora offers its customers is highly personalized mailings. Aurora's extensive data management capabilities give the company the ability to target specific prospects and customers with the right message at the right time. In addition, Aurora has developed a proprietary data filtering system to ensure that contact information is clean and accurate. Current clients at Aurora include software companies, seminar-based companies, management-education firms, banks, brokerage firms, ad agencies and non-profit organizations. Doherty, who will assume the title of CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , said Aurora will maintain TPC's production management team and its 35 employees because of their proven abilities and knowledge of the industry. Connor, who will assume the title of President, added that, "Our competitive advantage will be to offer our customers the best service we can. A gap exists between what customers expect and what is currently available. We intend to fill that gap." |
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