Aurora's Plush Pet Carriers Piggyback on Portable Pet Trend; Kids Copying Favorite Stars Boost Demand Worldwide.PICO RIVERA, Calif. -- Sightings of big stars like Paris Hilton, Nicole Richie and Reese Witherspoon carrying their special pets during their travels is contributing to increased sales of an already popular toy version called Pet Carriers from Aurora World Inc. At the Atlanta gift show earlier this year, Aurora sales increased more than 50 percent over the previous year, thanks to these "virtual" pets. Kids are smitten with the chic plush purses and retailers are loading up. Each Pet Carrier comes complete with a matching animal such as a perky perk·y adj. perk·i·er, perk·i·est 1. Having a buoyant or self-confident air; briskly cheerful. 2. Jaunty; sprightly. perk Chihuahua, Angora kitten, spunky spunk·y adj. spunk·i·er, spunk·i·est Informal Spirited; plucky. spunk  i·ly adv. Boxer, precious Poodle poodle, popular breed of dog probably originating in Germany but generally associated with France, where it has been raised for centuries. There are three varieties, differing in size only. or a sweet little Pug. "We knew from the inception of the design that these would be one of the best new items for the '04 sales year, and we expect demand to be even higher this holiday season," says Paul Roche, senior VP, sales. Roche explains that the super soft material, trendy colors, lovable characters, affordability and ability for kids to emulate their favorite stars contribute to their overall appeal. Also, kids can finally take their favorite pet to "no pets" places such as restaurants and movie theatres. Roche adds, "Unlike some competitors, the price of $14.99 includes the purse and animal together." The eight inch Pet Carriers come in a variety of colors such as pink, lime green and tangerine tangerine: see orange. tangerine Small, thin-skinned variety of the mandarin orange species (Citrus reticulata deliciosa) of the rue family (citrus family). orange. The fully lined and functional purse can carry plenty of belongings including one of 12 interchangeable animals such as Cocker Spaniel cocker spaniel, breed of small sporting dog developed from English cocker spaniels brought to the United States in the 1880s. It stands from 14 to 15 in. (35.6–38.1 cm) high at the shoulder and weighs about 25 lb (11.3 kg). , Schnauzer schnauzer (shnou`zər), a sturdy, wirehaired dog developed in S Germany. There are three separate breeds of schnauzer distinguished by their size. The standard schnauzer is a medium-sized dog whose existence in Germany dates back to the 15th cent. , Horse, Cat, Pink and Purple Poodle, Black Terrier, Pug and Chihuahua. Each is embroidered em·broi·der v. em·broi·dered, em·broi·der·ing, em·broi·ders v.tr. 1. To ornament with needlework: embroider a pillow cover. 2. with a special design on one side and a message on the other, such as "Best Friend," "Puppy Love" or "Purrfect." About Aurora World, Inc. Aurora World, Inc. (Aurora) is a leading manufacturer and supplier of affordable, high quality toys and gifts. Formerly A&A Plush, Inc., the company changed its name in 2002 to reflect its growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Low prices, high quality and extreme variety are hallmarks of Aurora's success. Editors: Samples/jpegs available upon request. |
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