Aurora, Colo., Borders Store Hosts Grand Opening Celebration April 5 - 7.

Business Editors

AURORA, Colo.--(BUSINESS WIRE)--March 15, 2002

Borders is celebrating the grand opening of its 28,000-square-foot store in Aurora - located on the northeast corner of Parker Road and Arapahoe Road - from Friday, April 5, through Sunday, April 7. Throughout the weekend, special events are planned including Universal Music's A Universe of Music, Movies and More, a Scholastic Kids Day and DK Publishing's Keep It Simple Sunday.

The new Borders store kicks off its grand opening festivities on Friday, April 5, when Universal Music presents A Universe of Music, Movies and More, a day filled with musical performances and trivia challenges. The Grand Prize Giveaway will include a DVD player and a Universe of DVDs starter set. At 7 p.m., singer-songwriter Matthew Moon will perform songs from his upcoming CD, the follow-up to his critically acclaimed "More Than I Can Give." Then, at 8 p.m., Nina Storey will sing songs from her latest CD; Storey's sultry vocals have been compared to those of Janis Joplin, Tori Amos and Chaka Khan.

Borders will continue the fun Saturday, April 6, with a Scholastic Kids Day. Children 12 and under will receive a free Clifford the Big Red Dog book, while supplies last, and enter-to-win prizes will be given away throughout the day. Starting at 10 a.m., Borders will host an hour of Captain Underpants Extra Crunchy Fun `n' Games. Then, at 11 a.m., Clifford the Big Red Dog will come to meet and greet kids and to collect canned goods for the Denver Rescue Mission. Witness the astounding magic of Dan Cameron's Abra-Kadoodle Magic Show at 1 p.m. Also at 1 p.m., kids can meet the Borders Explorer, who will be on hand until 2:30 p.m., and then participate in a Harry Potter activity and trivia hour with Professor Arachnia at 3 p.m. From 4 p.m. to 6 p.m., local celebrity storytellers will entertain kids in the children's department. Face painting with Abra-Kadoodle Magic will take place throughout the afternoon.

On Sunday morning, April 7, relax in the cafe, sip a complementary cup of coffee and enjoy the relaxing atmosphere. Throughout the day customers can enter to win gift sets as well as a grand prize, a collection of DK Keep It Simple Series books, as a part of DK Publishing's Keep It Simple Sunday. At 1 p.m., sample a vast array of music as a representative from the Warner Music Group brings super CDs for your listening pleasure; there will be CD giveaways and a raffle. At 2 p.m., palm reader Zoe Kelly Ward, author of "The Spirituality of the New Millenium," will help you decipher your destiny. Then, from 3 p.m. to 5 p.m., Kevin Carelli will give free chair massages. This event will be followed by a talk titled, "Breaking Through Barriers to Get What You Want," presented by empowerment coach Suzanne Bourland Simpson.

Throughout the grand opening weekend, experience what Borders has to offer Aurora year-round--community benefit days, educational and fun children's programming, diverse music events and a wonderful place to simply discover.

Borders Group, Inc., (NYSE:BGP) is a leading global retailer of books, music, video and other information and entertainment items with stores in the United States, United Kingdom, Australia, New Zealand, Singapore and the commonwealth of Puerto Rico. A FORTUNE 500 company headquartered in Ann Arbor, Mich., Borders Group employs 32,000 employees worldwide and operates over 360 Borders domestic superstores, 22 international Borders stores, 36 Books etc. locations and approximately 825 Waldenbooks stores. Teamed with Amazon.com, the company also offers online shopping through www.borders.com.

More detailed information for journalists is available at www.bgimediacenter.com. Financial data is hosted on www.bordersgroupinc.com and information on Borders stores is available through www.bordersstores.com.