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Auriga Laboratories Appoints Rick Coulon Vice President of Consumer Brands.


LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  -- Auriga Laboratories, Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:ARGA ARGA Arkansas Rice Growers Association (North Little Rock, AR) ), a specialty pharmaceutical company with products for the treatment of Xerostomia xerostomia /xe·ro·sto·mia/ (zer?o-sto´me-ah) dryness of the mouth due to salivary gland dysfunction.

xe·ro·sto·mi·a
n.
, dermatological conditions, and acute respiratory diseases, announced today that it has appointed Rick Coulon to the position of Vice President of Consumer Brands. Mr. Coulon has more than 20 years of experience marketing healthcare and consumer brands. He joins Auriga from StoneBridge Pharma a division of Stiefel Laboratories, the world's largest independent pharmaceutical company specializing in dermatology, where he was Executive Director of Marketing.

At StoneBridge Pharma, Mr. Coulon developed and executed marketing and new product strategy for its ophthalmic and gastroenterology gastroenterology

Medical specialty dealing with digestion and the digestive system. In the 17th century Jan Baptista van Helmont conducted the first scientific studies in the field; William Beaumont published his own observations in 1833.
 divisions (Rx & OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 Products). While there, he developed and launched Cleeravue-M, a unique new product to treat posterior blepharitis blepharitis /bleph·a·ri·tis/ (blef?ah-ri´tis) inflammation of the eyelids.

blepharitis angula´ris  inflammation involving the angles of the eyelids.
. While there, he helped increase the use of the product in ophthalmology by 159% in the first four months post-launch. He also repositioned and launched Symax Duotab, an antispasmotic for IBS IBS Irritable bowel syndrome, see there  and related conditions. He also increased TRx's in gastroenterology from zero to 4,000 TRx's, surpassing the largest competitor's market share in gastroenterology. He also launched and built retail distribution of B+Drier antiperspirant antiperspirant /an·ti·per·spir·ant/ (-per´spir-ant) inhibiting or preventing perspiration, or an agent that does this.

an·ti·per·spi·rant
n.
 and was responsible for developing a 72 hour antiperspirant claim and building professional and consumer pull programs.

"I am pleased that we were able to expand our management team through the addition of Rick," said Philip S. Pesin, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Auriga. "He has extensive experience in launching and building successful pharmaceutical and consumer brands, and his recent success at a leading specialty pharmaceutical company should serve us well as we continue our growth."

Prior to joining StoneBridge, he was Director of Marketing and Hospital Sales for Mallinckrodt Pharmaceuticals, where he was responsible for managing and driving growth of its narcotic narcotic, any of a number of substances that have a depressant effect on the nervous system. The chief narcotic drugs are opium, its constituents morphine and codeine, and the morphine derivative heroin.

See also drug addiction and drug abuse.
 pharmaceutical business with annual sales of over $300 million. He contributed to a 25% growth in sales by developing and executing new marketing and product strategies. Before joining Mallinckrodt he was Executive Director of Sales & Marketing for Akorn, Inc., where he managed Ophthalmic pharmaceutical/device & Injectible pharmaceutical business units with annual sales of $60 million.

He was a Senior Marketing Manager at ConAgra Foods ConAgra Foods, Inc. (NYSE: CAG) is one of North America's largest packaged foods companies. ConAgra's products are available in supermarkets, as well as restaurants and food service establishments. Its headquarters are located in Omaha, Nebraska. , where he managed a portfolio of products, which reached annual sales of over $250 million consumption and household penetration to peak levels. He achieved record revenues through product repositioning, packaging, new product introductions, and consumer promotion. Prior to joining ConAgra, he spent 10 years at Ciba Vision To meet Wikipedia's and conform with our NPOV policy, this article or section may require cleanup.
The current version of this article reads like an advertisement.
Please discuss this issue on the . is available.
 Corporation a subsidiary of Novartis, where he managed a portfolio of OTC eye care products in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  achieving unsurpassed sales and profitability with total sales of over $135 million.

Mr. Coulon received a Bachelor of Arts Degree from Michigan State University Michigan State University, at East Lansing; land-grant and state supported; coeducational; chartered 1855. It opened in 1857 as Michigan Agricultural College, the first state agricultural college. .

About Auriga Laboratories(TM)

Auriga Laboratories is a specialty pharmaceutical company building an industry changing commission based-sales model. The company's high-growth business model combines driving revenues through a variable cost commission-based sales structure, acquisition of proven brand names, introduction of new brands, and a strategic development pipeline, all of which is designed to enhance its growing direct relationships with physicians nationwide. Auriga's exclusive prescription and over-the-counter product portfolio includes Aquoral(TM) for the treatment of Xerostomia, Akurza(TM) and Xyralid(TM) dermatology products, and the Zinx(TM), Extendryl[R], and Levall[R] families of products for relief of symptoms associated with a range of acute respiratory diseases. For more information, visit: www.aurigalabs.com.

Forward-Looking Statements

The information contained herein includes forward-looking statements. These statements relate to future events or to the company's future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause its actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors, which are, in some cases, beyond the company's control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects the company's current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to its operations, results of operations, growth strategy and liquidity. The company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. Important factors that could cause actual results to differ materially from the company's expectations include, but are not limited to, those factors that are disclosed under the heading "Risk Factors" and elsewhere in documents filed by the company from time to time with the United States Securities and Exchange Commission and other regulatory authorities. Statements regarding the company's ability to increase its sales force and the success of such sales force in selling its products in light of competitive and other factors, the regulatory status and/or regulatory compliance of its products, the estimated market for nasal sprays, the development of additional products, its ability to sustain market acceptance for its products, its dependence on collaborators, the company's ability to find and execute strategic transactions, its potential exposure to litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
, the company's exposure to product liability claims, and the company's prices, future revenues and income and cash flows and other statements that are not historical facts contain predictions, estimates and other forward-looking statements. Although the company believes that its expectations are based on reasonable assumptions, it can give no assurance that its goals will be achieved and these statements will prove to be accurate. Important factors could cause actual results to differ materially from those included in the forward-looking statements.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 5, 2007
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