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Aureal Welcomes Creative Labs to Competitive Marketplace.

Creative's Latest Efforts Validate Aureal's Insights Into Next Generation

Audio

FREMONT, Calif., Dec. 10 /PRNewswire/ -- Aureal Semiconductor Inc. (OTC Bulletin Board: AURL) today announced that it is extending a congratulatory message to Creative Labs for finally entering the PCI audio race with its latest SoundBlaster Live! product line. As a leader in 3D audio, Aureal has been instrumental in paving the way for the emergence of PCI audio with its early licensing efforts and strategic third party relationships, followed by the success of its Vortex-based PCI audio accelerators.

Aureal is a pioneer in 3D audio technology, including being the first company to bring 3D positional audio to the PC on both two and four speakers via the early Diamond Monster Sound product line. To this day, Aureal continues to garner design wins from top tier PC OEMs and sound card manufacturers.

"Creative's relatively recent introduction of a PCI product line and its promotion of 3D audio technology have clearly validated Aureal's vision for the future of audio," said Kip Kokinakis, Aureal's president and CEO. "Aureal has been leading the market into PCI and positional 3D audio since the inception of the company in 1996. Creative's attempts to thwart Aureal's success through litigation and misleading public statements (such as irrelevant associations between today's Aureal and the old Media Vision) is simply further evidence that Aureal's vision of the future of PC audio is the one to be followed."

About Aureal

Aureal builds advanced audio semiconductor and software solutions that increase functionality and features for personal computers and consumer electronics devices. Aureal develops audio processing semiconductor chips and sound cards and also licenses technology designed to define and improve advanced audio standards in the marketplace. For information on Aureal, its products, and its industry leading A3D audio technologies, please call Corporate Communications at 510-252-4582 or visit our Websites at www.aureal.com and www.a3d.com.

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Act of 1995. Investors are cautioned that such forward-looking statements involve risk and uncertainties, including, but not limited to, dependence on the PC and consumer electronics industries and on product lines based on new technologies; foundry capacity, availability and reliability; competition and pricing pressures; and other risks detailed from time to time in the company's periodic reports filed with the Securities and Exchange Commission.

NOTE: Aureal, the Aureal logo, Aureal 3D and A3D are trademarks of Aureal Semiconductor Inc. Other names may be trademarks of their respective owners.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Geographic Code:1USA
Date:Dec 10, 1998
Words:420
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