AuntMinnie.com Launches Virtual Colonoscopy Digital Community; Signs E-Z-EM, Inc., as Exclusive Sponsor.Business Editors/Health & Medical Writers TUCSON, Ariz.--(BW HealthWire)--June 3, 2002 AuntMinnie.com(TM), one of the fastest-growing online resources for radiology professionals worldwide, today announced the launch of its new Virtual Colonoscopy virtual colonoscopy n. A screening examination of the colon in which x-rays obtained by CAT scan are used to generate computerized three-dimensional images of the colonic mucosa. Digital Community. This feature is designed to deliver customized, targeted colon diagnostic technology content to the medical imaging community via the AuntMinnie.com Web site. The new Virtual Colonoscopy Digital Community has been made possible through the sponsorship of E-Z-EM, Inc., the international leader in the design, manufacture and marketing of contrast media for gastrointestinal tract gastrointestinal tract n. The part of the digestive system consisting of the stomach, small intestine, and large intestine. Gastrointestinal tract radiography. Visitors can reach the Virtual Colonoscopy Digital Community through a link on the AuntMinnie.com Web site, or directly at http://vc.auntminnie.com. Virtual colonoscopy (also known as CT colonography or CTC CTC - Cornell Theory Center ) is a new diagnostic tool for examining the large bowel large bowel n. See large intestine. (colon) to detect polyps Polyps A tumor with a small flap that attaches itself to the wall of various vascular organs such as the nose, uterus and rectum. Polyps bleed easily, and if they are suspected to be cancerous they should be surgically removed. and cancers. The virtual colonoscopy examination combines a CT scan CT scan: see CAT scan. See CAT scan. with sophisticated image processing software to allow radiologists to examine and evaluate the inner surface of the colon in 2-D and 3-D. "AuntMinnie.com has earned a powerful reputation for providing accurate and consistent content for medical imaging professionals worldwide," said Anthony A. Lombardo, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of E-Z-EM. "We are enthusiastic about sponsoring this unique new resource focusing exclusively on colon diagnostic technology. Virtual colonoscopy continues to build momentum within the medical imaging community. E-Z-EM is very pleased to partner with AuntMinnie.com to provide real-time information and news about this valuable diagnostic tool." Dr. Phillip Berman, President of AuntMinnie.com, stated: "We are delighted to have E-Z-EM as the exclusive sponsor of the new Virtual Colonoscopy Digital Community, and believe that this alliance will provide our members with invaluable information on a new and valuable technology." Berman went on to say: "The growing role and impact that virtual colonoscopy technology will have on medical imaging provides an exceptional opportunity for AuntMinnie.com. We believe that the Virtual Colonoscopy Digital Community will satisfy the need for distilled, quality information on this topic, and help our members make more informed decisions regarding the use of this diagnostic imaging tool. The addition of the Virtual Colonoscopy Digital Community will generate additional traffic to AuntMinnie.com, and expand the informational and educational options of our membership." About AuntMinnie.com AuntMinnie.com is a premier online information, transaction, and education site for all individuals affiliated with the diagnostic imaging market. Rich in timely, original content and customer-centered products and services, AuntMinnie.com is designed to enhance the professional lives of its members through interaction, participation, exchange, and commerce. AuntMinnie.com, Inc. is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Eastman Kodak. Additional information on AuntMinnie.com is available at www.auntminnie.com. About E-Z-EM, Inc. E-Z-EM, (AMEX AMEX See: American Stock Exchange : EZM.A and EZM.B) the world's largest manufacturer of contrast agents for gastrointestinal radiology, has recently introduced a complete tool kit for virtual colonoscopy. This product line consists of the InnerviewGI(TM) 3-D imaging workstation; LoSo Prep(TM) and NutraPrep(TM) patient-friendly colon preparation products and nutritional meal kits; a tagging agent trade-named Tagitol(TM) to help practitioners distinguish pathology from colonic residue; and the PROTOCO2L(TM) carbon dioxide colon insufflation insufflation /in·suf·fla·tion/ (-sah-fla´shun) 1. the act of blowing a powder, vapor, or gas into a body cavity. 2. finely powdered or liquid drugs carried into the respiratory passages by such devices as aerosols. system. For additional information, please contact Frank Kerrigon at 800/544-4624, ext. 325, (E-mail: fkerrigon@ezem.com) or visit E-Z-EM's corporate web site at www.ezem.com. Note to Editors: In "PROTOCO2L" the "2" is subscript. |
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