Aunt Bessie's gets autumn make-over. (Products & Packs).

This autumn, all product within the Aunt Bessie's portfolio will be sporting new-look packaging to make them even more appealing to consumers.

The Aunt Bessie's logo has been enhanced to give it more impact, and new food photography on the pack ensures the products look good enough to eat and the information displayed has been tailored to meet consumer needs. The new look packs will be unveiled to coincide with the debut of the new desserts range this Autumn.

Lindsay Harris, Marketing Co-ordinator for brand owner, Tryton Foods, comments: "We have invested considerable time and effort over this past year in qualitative and quantitative research among our Aunt Bessie's consumers, to ensure we understand how the brand can evolve to meet their needs. One of the key issues arising from this research was the consumers' need for more identifiable and informative packaging, which we are confident that we have now addressed through our new look packs. We have also unified the packaging, harmonising the different products in the range so that they are all easily identifiable to the Aunt Bessie shopper. Our research shows that consumers who currently use the brand have a high level of interest in trying other products in the portfolio. The new pack design will therefore strengthen consumer recognition of our brand across all of the Aunt Bessie categories."

The Aunt Bessie's range comprises frozen baked and ready to bake Yorkshire Puddings, Stuffing Balls and Dumplings, Roast Potatoes and potato products, Toad in The Hole, new Honey Roast Parsnips and a wide range of traditional frozen desserts including Sponge Puddings, Jam Roly Poly and new Bramley Apple Pie and Crumbles.

For further information please contact Aunt Bessie's on tel: [phone]