Aunt Bessie's British cooking sauce.Greencore Grocery, the UK's largest manufacturer of cooking sauces, has launched a new range of traditional British casserole-style sauces under licence from Aunt Bessie's. Launched initially as an exclusive Tesco range, to be sold in the chain's 102 Yorkshire stores, the range of six ambient Surrounding. For example, ambient temperature and humidity are atmospheric conditions that exist at the moment. See ambient lighting. sauces is the latest extension in the brand's product portfolio. The Aunt Bessie's brand is valued at 174m [pounds sterling] and the product range includes frozen, chilled and ambient foods Ambient food is food which can be stored for long periods at ambient temperature, i.e. without chilling or refrigeration . Examples include Vegemite, pickles, peanut butter and ketchup. . Identified by consumer research as a natural extension for the brand, the range was developed to capitalise on the growing cooking sauces market, which is worth 485m [pounds sterling] a year*. The collection reflects Aunt Bessie's heartland of traditional British recipes and it is hoped this will add excitement to the traditional sauces sector of the category, which is currently worth 50m [pounds sterling].* The range consists of Chicken Casserole Noun 1. chicken casserole - chicken cooked and served in a casserole casserole - food cooked and served in a casserole chicken cacciatora, chicken cacciatore, hunter's chicken - chicken casserole prepared with tomatoes and mushrooms and herbs in the Italian , Honey & Mustard Casserole, Shepherd's Pie shep·herd's pie n. A meat pie baked in a crust of mashed potatoes. shepherd's pie Noun a baked dish of minced meat covered with mashed potato Noun 1. , Sausage sausage, food consisting of finely chopped meat mixed with seasonings and, often, other ingredients, all encased in a thin membrane. Although sausages were made by the ancient Greeks and Romans, they were usually plain and unspiced; in the Middle Ages people began to Casserole, Beef in Ale Casserole and Beef in Red Wine Casserole. Made with no artificial colours, flavourings or preservatives preservatives, n.pl food additives that hinder spoilage by reducing the growth of microorganisms. Include nitrates and nitrites, benzoates and sulfites, and many others. , the sauces are available in 500g jars. Packaged in distinctive glass jars inspired by a traditional casserole dish, the range is designed to maximise on-shelf stand out and to help signpost the British cooking sauces section within the aisle. Products are supplied with shelf ready packaging. Matthew Jenkins, Marketing Director of Greencore Grocery said: "We believe the new range will bring something new and different to the traditional sauces category and help to boost its growth, whilst establishing Aunt Bessie's credentials in the cooking sauces market as the choice for customers wanting to create a delicious British meal." * TNS TNS transcutaneous neural stimulation. market values (m [pounds sterling]), 52we 2nd November 2008 v same period last year. Contact Greencore on tel 01757 269000 or visit www.greencore.com |
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