August Schell releases seasonal food recipes.August Schell of New Ulm New Ulm (ŭlm), city (1990 pop. 13,132), seat of Brown co., S Minn., at the confluence of the Minnesota and Cottonwood rivers; inc. as a city 1876. , MN, has been running a promotional campaign that helps consumers match good food and beer. The company has started a mailing list An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new , sending seasonal food recipes to interested consumers. The company has been placing response forms in six-packs of their beer, and has been tracking the response from consumers. The first forms came in late in '94. Of the first 500 forms, 72% were from men, 47% from outside Minnesota. The respondents will receive seasonal recipes that will match up with August Schell's various seasonal beers. The recipes are formulated by chef David Vernon David Vernon may refer to:
The first recipe was mailed out in January, and was a Bocroute recipe developed by chef Harron using August Schell Bock Noun 1. bock - a very strong lager traditionally brewed in the fall and aged through the winter for consumption in the spring bock beer lager beer, lager - a general term for beer made with bottom fermenting yeast (usually by decoction mashing); originally . "Bocroute is a version of Salzburg Choucroute chou·croute n. An Alsatian dish of sauerkraut with wine, sausages, pork, and juniper berries. [French choucroute (garnie), (garnished) sauerkraut, alteration (influenced by chou, ," she says, "which uses sausage, vegetables, and spices for a hearty dish ideal for the winter months." Brewery president Ted Marti said, "Europeans have matched brew with food for centuries. Americans have associated beer with pretzels and chips, but we see that changing. The goal of this recipe program is to hep our customers enjoy our product more by providing them with great food ideas." |
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