August Internet Ratings From Nielsen//NetRatings; Online Travel Activity Drops as Summer Ends.NEW YORK--(BUSINESS WIRE)--Sept. 15, 1999-- The following Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the audience and advertising information is from Nielsen//NetRatings, the Internet measurement service from Nielsen Noun 1. Nielsen - Danish composer (1865-1931) Carl August Nielsen, Carl Nielsen Media Research (NYSE NYSE See: New York Stock Exchange :NMR NMR: see magnetic resonance. ) and NetRatings, Inc. The information includes: Top 25 Web Properties, Top 25 Internet Advertisers, Top 10 Banner Ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. and Average Web Usage statistics for the month of August 1999. Noteworthy This Month: Vertical Category Activity -- Activity on travel sites decreased -3.7%, marking a descent descent, in anthropology, method of classifying individuals in terms of their various kinship connections. Matrilineal and patrilineal descent refer to the mother's or father's sib (or other group), respectively. from 13.4 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. to 12.9 million. The travel sites showing the sharpest decline in unique audience numbers were: City.net, -53.8%; Amtrak Amtrak, the National Railroad Passenger Corp., authorized to operate virtually all intercity passenger railroad routes in the United States. Amtrak was created by Congress in 1970 in response to more than two decades of continuous operating deficits by privately run .com, -47.2%; Itn.net (Internet Travel Network), -36.6%; Previewtravel.com, -35.4%; and Continental.com, -33.0%. -- Other vertical categories showed the following changes from July July: see month. to August: Sports grew by 19.0%, Internet Services/Email increased by 17.4% and Shopping rose by 15.5%. Portal Category Growth Unique audience in the Portals/Search Engines category increased 6.0% from July to August, with the top 10 portal sites Noun 1. portal site - a site that the owner positions as an entrance to other sites on the internet; "a portal typically has search engines and free email and chat rooms etc. experiencing zero percent growth. Sites with a reach of 7.1% or less comprised the majority of the increase. Search engines/portals that showed the most growth in unique audience size from July to August were: Local-city.com with a 70.9% increase, Icqit.com with a 33.3% growth, and Go2net.com with a 29.1% increase. Increase in Internet Population The number of people in U.S. households who went online in August increased by 6.5%, growing to 66.8 million people online as compared to 62.8 million people in July. The current size of the Internet universe (those who have access from home, but did not necessary go online) increased by 2.1%. In August there were 108.6 million people with Internet access See how to access the Internet. as compared to 106.4 million in July. The audience size for June June: see month. was 105.4 million. Other Sites Rise in Rankings from July to August Other sites that showed significant increases in unique visitors from July to August include: Real.com, 160.3%; M-w.com (Merriam-Webster dictionary), 98.1%; Wizards.com (Wizards of the Coast Wizards of the Coast (often referred to as WotC or simply Wizards) is an American publisher of games, primarily based on fantasy and science fiction themes. Originally a basement-run role-playing game publisher, they popularized the collectible card game genre with in ), 60.5%; Americangreetings.com, 57.2%; and Blairwitch.com, 30.4%. Banner Same as banner ad. 1. banner - The title page added to printouts by most print spoolers. Typically includes user or account ID information in very large character-graphics capitals. with the Highest Click Rate The most clicked on banner in August was Amazon Amazon, in Greek mythology Amazon (ăm`əzŏn), in Greek mythology, one of a tribe of warlike women who lived in Asia Minor. .com's ad featuring its auction services with a 15.1% click rate, as compared to Theglobe.com's ad for free email, which had the highest click-through rate The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed in July, at 37.7%. -0-
Nielsen//NetRatings: Top 25 Web Sites by Property
Month of August 1999
Ranking of the Most Visited Web Properties
Property Unique Audience Time Per Person
(000) (hrs:min:sec)
1. AOL Websites 36,807 0:30:52
2. Yahoo! 33,669 1:13:14
3. MSN 22,894 0:57:25
4. Lycos Network 20,612 0:18:22
5. GO Network 14,658 0:24:24
6. Excite@Home 11,871 0:46:04
7. Microsoft 11,686 0:19:26
8. Real Networks 11,176 0:12:04
9. Amazon 8,217 0:13:32
10. Time Warner 8,129 0:19:34
11. AltaVista 7,723 0:13:03
12. Blue Mt. Arts 6,998 0:17:13
13. eBay 5,961 2:25:03
14. LookSmart 5,684 0:11:53
15. Snap 5,382 0:14:18
16. CNET 4,965 0:11:22
17. Xoom 4,720 0:09:57
18. Go2net Network 4,640 0:13:13
19. ZDNet 4,545 0:18:46
20. InfoSpace 4,482 0:07:14
21. About.com 4,412 0:06:02
22. Viacom Int'l 4,313 0:21:15
23. AT&T 4,241 0:23:47
24. GoTo.com 4,074 0:05:09
25. CNN 3,228 0:25:16
-0- Example: The data indicate that approximately 4.1 million home Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f visited at least one of the GoTo (1) In a high-level programming language, a statement that directs the computer to go to some other part of the program. Low-level language equivalents are "branch" and "jump." (2) In dBASE, a command that directs the user to a specific record in the file. .com-owned sites during the reporting period, and each person spent, on average, a total of 5 minutes and 9 seconds at one or more of their sites. Notes: Rankings are based on audience measurement of people who have access to the Internet from home. A property is defined as a consolidation of multiple domains and URLs owned by a single entity. Reach is a measure of the total unduplicated audience that visits a property. The data are expressed as the percent of the total universe of Internet users who logged onto the Internet at least once during the reporting period. Nielsen//NetRatings: Top 25 Advertisers Month of August 1999 Top advertisers, ranked by banner impressions, are based on data from BannerTrack(SM), Nielsen//NetRatings' syndicated advertising research report. An impression is counted each time an ad banner See banner ad. is fully loaded onto a user's screen. -0- Advertiser(a) Impressions (000) Reach % 1. TRUSTe 1,208,374 22.9 2. Microsoft 617,982 46.1 3. Amazon 403,136 45.0 4. America Online 222,235 32.0 5. Next Card 212,930 30.8 6. CDNOW 203,995 27.3 7. Yahoo! 182,552 26.3 8. Ad Council 140,384 14.9 9. Wingspan Bank 138,681 27.1 10. SexTracker 134,513 8.5 11. uBid 128,111 21.3 12. About.com 126,918 19.0 13. Discover Brokerage 107,174 6.1 14. LinkExchange 101,993 14.4 15. Enews 100,909 9.9 16. AT&T 99,112 18.4 17. WebSideStory 96,136 18.4 18. Beyond.com 94,894 17.7 19. E*TRADE 93,800 5.3 20. Barnes & Noble 89,203 18.9 21. Netscape 87,790 19.6 22. Datek 83,485 12.1 23. Lowestfare 83,438 21.9 24. Ameritrade 83,363 4.9 25. Waterhouse 82,961 3.6 -0- (a) Impressions reported include house ads, which are ads that run on an advertiser's own web property. Example: An estimated 83.0 million Waterhouse There have been several famous people with the surname Waterhouse:
Nielsen//NetRatings: Top Ten Ad Banners Viewed Month of August 1999 Top Banners, ranked according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. reach percentage, are cited from BannerTrack(SM), Nielsen//NetRatings' syndicated ad research service. -0-
Advertiser(b) Reach % Creative
1. GetSmart 8.8 Find: A Loan for Me. Refinancing, Second
Mortgage, Debt Consolidation
2. Uproar 8.6 Where does Homer Simpson Work? Bar, Bank,
Nuclear Plant, Sewer
3. Autoweb 6.5 BUY IT; SELL IT
4. Autoweb 6.3 GET A PRICE
5. Acceleration
Software 6.2 Find the ball and win a free Internet
Telephone AND a web accelerator!
6. GetSmart 6.2 Lose Interest in Your Mortgage. Click here
to refinance and save.
7. Uproar 6.1 FREE BINGO. Where does Homer Simpson Work?
Bar, Bank, Nuclear Plant, Sewer
8. Ad Council 6.0 ESGR: Employer Support of the Guard and
Reserve.
9. About.com 6.0 User survey about gun control: Should all
guns be outlawed? Yes, No
10. Bonzi Software 5.7 Speed Up Internet Connection
(b) Ad banners that run predominantly pre·dom·i·nant adj. 1. Having greatest ascendancy, importance, influence, authority, or force. See Synonyms at dominant. 2. on an advertiser's own property are not included in the top banner rankings. Average Internet Usage Month of August 1999 Data below represent activity for the average Internet user during the month.
Current Month Last Month % Change
Number of Sessions per Month 17 17 0.0
Number of Unique Sites Visited 11 12 - 8.3
Page Views per Month 351 353 - 0.6
Page Views per Surfing Session 21 21 0.0
Time Spent per Month 7:48:53 7:39:00 +2.2
Time Spent During Surfing Session 0:27:30 0:27:00 +1.9
Duration of a Page Viewed 0:01:19 0:01:17 +1.9
Average Click Rate for Top Banners 0.62 0.58 +6.9
Active Internet Universe
(actually surfed) 66.8 million 62.8 million +6.5
Current Internet Universe
Estimate (had access, but did
not necessarily go online) 108.6 million 106.4 million +2.1
-0- The Nielsen//NetRatings audience measurement service collects data from approximately 20,000 panelists as they surf the web. The Nielsen//NetRatings panel is the largest media research sample of at-home at-home n. also at home An informal reception in one's home. adj. 1. Being, occurring, or functioning in one's home: at-home workers; at-home care. 2. Internet users currently being measured in real time. Nielsen//NetRatings uses unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the industry. Copyright 1999, NetRatings, Inc. |
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