August IV says A-B will reexamine ad content.August A. Busch IV, president of the Anheuser-Busch division of the Anheuser-Busch Companies, told the the gathered membership of the American Association of Advertising Agencies The American Association of Advertising Agencies (AAAA) is an American advertising trade association.
Founded in 1917, their website states that AAAA membership "produces approximately 80 percent of the total advertising volume placed by agencies nationwide. that Anheuser-Busch was reassessing its advertising efforts.
Speaking during a question and answer session that followed a speech to the group, Busch noted that the Janet Jackson incident at the Super Bowl had triggered a backlash against sexual content in advertising.
"As we came out of the Super Bowl, the mood of the country seemed to have changed, and some of our ads got wrapped into that same controversy," Mr. Busch said.
Busch said that A-B A-B Air-Britain (UK-based aviation historical society)
A-B Research Centre Applied Biocatalysis (Graz, Austria) would be more cautious in future, and would seek to avoid "distasteful" content.
Busch said that the reexamination re·ex·am·ine also re-ex·am·ine
tr.v. re·ex·am·ined, re·ex·am·in·ing, re·ex·am·ines
1. To examine again or anew; review.
2. Law To question (a witness) again after cross-examination. is already impacting development of commercials for next year's Super Bowl, a process that begins almost as soon as the previous year's Bowl is over.
Mr. Busch said that one commercial, a Bud Light commercial that depicted a flatulent flatulent
characterized by flatulence; distended with gas. horse, had already been removed from rotation.
Busch IV is often viewed as the architect of Bud and Bud Light's brilliant ad efforts of recent years. However, observers note that the general level of humor in beer ads has been becoming ever more sophomoric soph·o·mor·ic
1. Of or characteristic of a sophomore.
2. Exhibiting great immaturity and lack of judgment: sophomoric behavior. , perhaps due to increased competition for the crucial young male demographic.