Augment Systems and Shira Computers Ink Agreement; Firms to Market Integrated Solutions Internationally.ATLANTA--(BUSINESS WIRE)--Feb. 18, 1998--Augment Systems, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on Small Cap:AUGS AUGS American Urogynecologic Society ) and Shira Computers Ltd. of Kfar Saba Kfar Saba (Hebrew: כפר סבא) ("Grandfather's Village" or Saba's Village"), also Kefar Sava, is a city in the Sharon area, Center District of Israel in Israel. , Israel, have entered into a cooperative marketing agreement that allows each company to market, sell and support integrated solutions for digital prepress workflows based on complementary Augment and Shira products. Both Shira and Augment design, manufacture and sell products that individually provide significant workflow and performance benefits to the prepress segment of the graphic arts graphic arts: see aquatint; drawing; drypoint; engraving; etching; illustration; linoleum block printing; lithography; mezzotint; niello; pastel; poster; silk-screen printing; silhouette; silverpoint; sketch; stencil; woodcut and wood engraving. industry. Shira develops and markets Windows NT-based workflow products that enable and enhance data processing data processing or information processing, operations (e.g., handling, merging, sorting, and computing) performed upon data in accordance with strictly defined procedures, such as recording and summarizing the financial transactions of a and workflow management. Augment delivers an advanced file server coupled with Fibre Channel technology that provides high speed storage, management, and transfer of data. The non-exclusive agreement, announced at the annual Heidelberg Digital Imaging Association meeting in Atlanta, allows each company to identify and engage in a variety of cooperative marketing activities. These marketing efforts will be aimed at graphic arts prepress users in international markets in which both companies sell, service and support products. Such users include design and advertising agencies, prepress service providers, publishers and commercial and in-plant printers. Product performance testing Performance Testing covers a broad range of engineering or functional evaluations where a material, product, or system is not specified by detailed material or component specifications: Rather, emphasis is on the final measurable performance characteristics. to determine the optimum specifications for the companies' first integration solution will begin this week. Other solutions with different product combinations may follow at a later date. According to Augment and Shira representatives, an integrated prepress workflow solution that combines Shira's workflow management tools with the Augment AFX AFX atypical fibroxanthoma. 410 file server will deliver a significantly higher level of performance and value for the prepress user than any of the companies' products operating alone. "The same synergy resulting from combining our AFX 410 with Shira's workflow products applies to the marketing efforts of both companies," said Colin Murphy, Vice President of Sales and Marketing at Augment. "This agreement is designed to generate marketing benefits, competitive advantages and a level of sales activity that neither company could easily achieve working individually." The cooperative marketing agreement applies to countries in which either company has sales and marketing facilities, and where both have distribution facilities and an active technical and applications support organization. "Focusing sales in regions where both companies can provide effective customer support will maximize the efficiency of our collective sales and marketing efforts and should ensure the integrity of every installation," said Rami rami [L.] plural of ramus. rami communicantes bundles of nerve fibers connecting a sympathetic ganglion to spinal nerve; categorized as gray rami (unmyelinated postganglionic fibers) or white rami (myelinated preganglionic Krispin, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Shira Computers. Countries meeting these requirements in the Americas are the US, Canada and Mexico; and in Europe: Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, the Netherlands, Norway, Spain, Sweden, Switzerland and the United Kingdom. The integrated solutions resulting from the agreement will be demonstrated at facilities of both companies. Shira demo centers are located at Shira Computers Ltd. in Kfar Saba, Israel; Shira Inc. in Arlington, VA; and Shira Europe B.V. in Woerden, The Netherlands. Augment demo centers include headquarters in Westford, MA; Augment Systems' sales office in Seal Beach, CA; and Augment Systems Europe in Brussels, Belgium. Augment Systems Inc. is a leader in the development of Storage Area Networking solutions for the management of large image and data files. Founded in 1990, the company pioneered the development and integration of cross platform, high performance file serving with Fibre Channel-Arbitrated Loop (hardware, standard) Fibre Channel-Arbitrated Loop - (FC-AL) A fast serial bus interface standard intended to replace SCSI on high-end servers. FC-AL has a number of advantages over SCSI. technology, resulting in a new paradigm New Paradigm In the investing world, a totally new way of doing things that has a huge effect on business. Notes: The word "paradigm" is defined as a pattern or model, and it has been used in science to refer to a theoretical framework. for the storage and transfer of large files. The company's initial target markets are the electronic publishing, digital photographic editing and geographic information systems (GIS) markets. Additional information about Augment is available from their Web site (http://www.augment-systems.com). Shira Computers Ltd. provides workflow management, DBMS (DataBase Management System) Software that controls the organization, storage, retrieval, security and integrity of data in a database. It accepts requests from the application and instructs the operating system to transfer the appropriate data. and integration solutions for the graphic arts industry. Shira's NT-based line of products spans the full range of digital production needs, enabling users to control their workflow from design and image processing through proofing, RIP and output, using distributing archiving and remote communications. Additional information about Shira is available from their Web site (http://www.shira.com). -0- Augment is a trademark of Augment Systems, Inc. All other brand names, trademarks, and registered trademarks are the property of their respective owners. CONTACT: Augment Systems, Inc. Doug Gowell, 978-392-8626 or Shira Computer, Ltd. Gadi Shoshan, 011-972-9764-6223 or Hebert Communications John Hebert, 617-232-1161 |
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