Audit Provides Verification, Valuable Data.

Your annual convention's coming up, and you're looking for an incentive to help sign more exhibitors and attract participants. You also know that the very exhibitors you're trying to reach are looking for information that's going to help them make informed decisions about where to spend their trade show dollars. Expomark's independent, third-party audit provides verification and valuable data about trade show attendance and participants, strengthening a show's marketing effort and giving exhibitors objective information on which to evaluate their participation.

With Expomark you get more than just quality data--you get credibility A powerful addition to your current space-selling program, the Expomark audit provides vital information confirming your show's ability to attract the target audience that exhibitors want to reach.

Customized Audits Provide Key Insights

In addition to proving your attendance claims and demographic profiles, the audit can be customized to your individual market needs and become an effective part of your promotional effort. With insight into growth areas and other audience trends, your association is able to modify marketing activities and position itself as an industry leader. In addition, a third-party verification demonstrates your willingness to be accountable to exhibitors and challenges your competitors to meet the same standard.

"Exhibitors have asked key industry trade shows for audited information so they can truly compare the value they get from all the venues," says Gary Shapiro, president of the Consumer Electronics Association (CEA). "Giving exhibitors analyzed data affords them the opportunity to justify tradeshow budgets and maximize the effectiveness of their marketing efforts." CEA is one of the hundreds of associations that rely on Expomark for accuracy and accountability when it comes to managing their exhibitions.