Audiotrieve, Makers of InBoxer Anti-Spam Filter, Praises, Raises Concerns About New CAN-SPAM Law.Business Editors/High-Tech Writers BOXBOROUGH, Mass.--(BUSINESS WIRE)--Dec. 16, 2003 President George W. Bush today signed the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003) A U.S. statute effective January 1, 2004 that allows spammers to be fined up to $6 million. ant-spam legislation into law during a White House ceremony. The law provides important tools to Federal authorities and defines what legitimate email marketers need to do. However, Roger Matus, chief executive of Audiotrieve, makers of the leading-edge InBoxer antispam filter, believes the new law will not be enough to protect consumers and may actually increase the amount of spam E-mail that is not requested. Also known as "unsolicited commercial e-mail" (UCE), "unsolicited bulk e-mail" (UBE), "gray mail" and just plain "junk mail," the term is both a noun (the e-mail message) and a verb (to send it). . PLEASE ATTRIBUTE THE FOLLOWING TO: Roger Matus, Chief Executive for Audiotrieve, the makers of the InBoxer anti-spam filter: "Don't throw away your anti-spam filter. Since 83.5% of spam comes from disreputable dis·rep·u·ta·ble adj. Lacking respectability, as in character, behavior, or appearance. dis·rep sources that may skirt or ignore CAN-SPAM, you can expect to keep seeing most of the spam you see today." (Only 16.5% of spam comes from legitimate advertisers offering legal products.) "'CAN-SPAM helps by giving the federal government tools to fight those who flaunt flaunt v. flaunt·ed, flaunt·ing, flaunts v.tr. 1. To exhibit ostentatiously or shamelessly: flaunts his knowledge. See Synonyms at show. 2. the new rules. But, CAN-SPAM is clearly pro-business legislation that could increase the amount of mail you receive. If they abide by the rules, email marketers can send whatever they want and as much as they want. It wipes out many tougher state laws and protects mailers from law suits by individual email users." "The newly authorized au·thor·ize tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: Do-Not-Spam registry is dangerous for consumers. For it to work, the FTC FTC See Federal Trade Commission (FTC). must gather from trusting American the world's best list of valid e-mail addresses See Internet address. e-mail address - electronic mail address . Then, the U.S. government must make the list available to anyone who sends spam -- even to overseas spammers who may abuse the list and will be beyond reach of U.S. law enforcement. A Do-Not-Spam registry could make even more spam." FOR MORE INFORMATION: For additional quotes and questions, please contact Melissa Beck at 206-547-1089 or mbeck@inboxer.com. About Audiotrieve and InBoxer Audiotrieve, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control (www.audiotrieve.com) creates products and services that sort, index and retrieve information that cannot be found easily using traditional means. InBoxer (www.inboxer.com), separates the email users want from the email they don't. Planned offerings include services that help search engines, such as Yahoo! or Google, and multimedia companies to find the right content from within an audio or video stream. INBOXER is a trademark and AUDIOTRIEVE is a service mark of Audiotrieve, LLC. All other marks are property of their respective owners. |
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