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AudioSoft Expands into North America Through Appointment of VP Sales and Marketing.


SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay.  -- AudioSoft (www.audiosoft-usa.com), the digital voice and data recording specialist, has announced its expansion into the US market through the appointment of Dr. Nick Porter to its International Sales Team as VP Sales and Marketing (USA).

Originally from England, Nick is now based in San Diego, California “San Diego” redirects here. For other uses, see San Diego (disambiguation).
San Diego is a coastal Southern California city located in the southwestern corner of the continental United States. As of 2006, the city has a population of 1,256,951.
 and will be responsible for the development of AudioSoft's sales throughout the whole of North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . Nick has over 10 years of technical sales management Sales Management Role and Goal
Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a
 experience in the ATC ATC Air Traffic Control
ATC Average Total Cost
ATC Certified Athletic Trainer
ATC At the Center (Hartford, Maine retreat center)
ATC Applied Technology Council
ATC All Things Considered
 and defense industries and has lived in California for the last four years.

Speaking about his appointment, Nick said: "I'm very excited by the challenge of developing AudioSoft's business here in the USA. What they do is increasingly rare - they start off with great products, they then improve them as much as possible by getting feedback from their customers, and then they offer great support. It's a winning combination!"

Chris Brill Brill or Bril, Flemish painters, brothers.

Mattys Brill (mä`tīs), 1550–83, went to Rome early in his career and executed frescoes for Gregory XIII in the Vatican.
, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of AudioSoft, explained the rationale behind Nick's appointment: "AudioSoft has an excellent reputation for supplying integrated record and playback technology for specialist applications. We're now ready to meet the challenge of the large, yet competitive, US market. We have some exciting products currently under development which should give us a significant competitive advantage. Nick's appointment is just the next stage of our long-term expansion strategy."

AudioSoft is a recognized leader in the development of digital recording, playback and analysis systems for voice and data. Launched in 1995, version 1.0 of its recording product AudioPC was the first digital voice recording solution in the world to be based on PCs. AudioSoft's systems are now in use globally in many applications including data recorders for military aircraft, voice and radar recorders for air traffic control, police interview recorders, courtroom recorders, and call center recorders. AudioSoft's highly integrated approach allows many channels of data to be recorded and regenerated seamlessly upon playback whilst their audio analytic solutions use advanced speech recognition algorithms to allow rapid identification of important data.

Details of AudioSoft's solutions are given at www.audiosoft-usa.com. Contact AudioSoft by phone at 858.761.5378, by mail at 10755 Scripps Poway Pkwy. #396, San Diego, CA 92131, or by email at sales@audiosoft-usa.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 18, 2007
Words:365
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