AudioMonster Online, Inc. - Lockwave Launches Online Marketing Strategies.Business Editors COMMOCK, N.Y.--(BUSINESS WIRE)--Oct. 11, 2000 AudioMonster Online, Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :AMMQ) which recently signed a merger agreement with Lockwave, Inc., announced today that Lockwave has moved into the next phase of business development - rapidly growing its customer base. To achieve this objective, Lockwave has initiated a series of aggressive online marketing strategies that will include viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. and the development of strategic relationships. Lockwave will use rich media to target the MP3 community with campaigns that go beyond the effectiveness of traditional banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. . These campaigns will revolve around Verb 1. revolve around - center upon; "Her entire attention centered on her children"; "Our day revolved around our work" center, center on, concentrate on, focus on, revolve about viral marketing programs that track and measure the effectiveness of each campaign in real-time utilizing Lockwave's proprietary tracking technology. Lockwave will also develop strategic relationships that will enable rapid growth and reduce expenses. In developing strategic relationships, Lockwave intends to offer a broader range of products and services to its customer base. Strategic partners will be invited to offer the Lockwave virtual storage solution to their user base and in some instances, benefit by offering their products and services to the Lockwave user base. The virtual storage industry is expected to reach $8 billion within the next two years. In an attempt to capture market share, Lockwave will offer 100 megabytes of free virtual storage space for each member to store files in a single secure location. Users can globally access their files from any Internet connected computer. In addition, the Lockwave system provides users with the ability to share the files with any Internet user who has an e-mail address. The web based application is combined with an MP3/Radio player which allows users the ability to stream music files directly from their storage, hard drive, or any URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. . Forward-looking statements in this release are made pursuant to the "safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. " provisions of the Private Securities Litigation Reform act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties including, without limitation, continued acceptance of the company's products, competition, new products and technological changes, intellectual property rights and other risks. |
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