AudioBasket Announces Debut of Advertising Service.Business/High-Tech Editors Fall Internet World 2000 - Booth 4279 NEW YORK--(BUSINESS WIRE)--Oct. 24, 2000 AudioBasket's Patent-Pending Advertising Technology Takes the Targetability of Audio and Internet Advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. to the Next Level AudioBasket, the premier provider of customized audio news and information on demand, today announced the launch of its Advertising Service. AudioBasket's patent-pending technology guarantees advertisers maximum audience reach by effectively delivering targeted ads based not only on demographic information, but also on users' individual interests. AudioBasket's Advertising Service introduces an entirely new medium for online advertising, combining the targetability and actionability of banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. with the richness of radio advertising. AudioBasket delivers ads to specific user profiles that combine demographics and psychographics psy·cho·graph·ics n. 1. (used with a sing. verb) The use of demographics to study and measure attitudes, values, lifestyles, and opinions, as for marketing purposes. 2. (used with a pl. , unlike other online ad services that limit to basic targeting, such as age, gender and Web usage. With AudioBasket's proprietary technology, advertisements are so targeted to each listener that they are virtually content, ensuring that advertisers reach an interested and receptive audience. AudioBasket is the first company to deliver consumer-based targeting to this degree into audio. "Advertisers are ready to take online advertising to the next level in terms of targetability and delivery," said Andrew Edelson, founder and vice president of marketing, AudioBasket. "Never before have advertisers been able to reach online audiences so accurately. The advertisements are placed between user-selected, related audio content as a complement to the chosen piece of information, ensuring that advertisers reach a very captive audience." AudioBasket's Advertising Service also implements banner and text advertising. The companion banner, embedded in the audio player, links back to the advertiser's Web site and corresponds to the audio ad that is currently playing. The stand-alone banners are embedded in the audio player and rotate based on the user's selection of audio content. AudioBasket's text advertising is deployed through the AudioBasket Wire, AudioBasket's daily newsletter that registered users receive with the contents of their AudioBasket, and the listening history, the user's archive of selected audio content. This advertising consists of text links composed of 25 words, a headline and URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. . The listening history also includes a history of the advertising the user has previously received. AudioBasket offers advertisers numerous benefits with the launch of the Advertising Service such as direct response and interactivity. The program guarantees advertisers immediacy as AudioBasket can target a message to be timely and render a call to action. At Internet World Fall 2000 in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of AudioBasket also announced the launch of its Web Site Partnership Program and its Web site partnership with Homestead Homestead. 1 City (1990 pop. 26,866), Dade co., SE Fla.; inc. 1913. A large Miami suburb with a growing Hispanic population, Homestead is a trade center for the redland district, known for its many varieties of citrus and other fruits and vegetables. , the leading Web site building platform. About AudioBasket, Inc. San Francisco-based AudioBasket has developed an exclusive technology that allows keyword personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. of audio news and information on the Web and beyond. With the AudioBasket service, listeners can create their own audio news feed from trusted news sources around the globe, including ABCNews.com, BBC BBC in full British Broadcasting Corp. Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927. , Bloomberg, CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. Radio, NPR NPR In currencies, this is the abbreviation for the Nepal Rupee. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. , the Financial Times and The Wall Street Journal, and access it wherever the AudioBasket platform is available. Through its proprietary technology, strategic partnerships with leading media organizations and exclusive audio content, AudioBasket gives listeners the tools to stay informed on the topics that matter most to them. For company information, visit the web site at www.audiobasket.com or call 415-865-9014. Editors please contact Anne-miek Hamelinck at Antenna Group at 415-977-1923 or annemiek@antennapr.com. |
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