AudioAudit Strengthens Executive Management Team With New SVP of Sales and Business Development and CFO; Industry Veterans Bring Diversity of Broadcast Media and Technology Experience.

Business Editors

PARAMUS, N.J.--(BUSINESS WIRE)--Nov. 19, 2002

AudioAudit(TM), an innovative provider of patented broadcast verification technology products to the advertising and broadcast industries, today announced the appointment of Mark Beckwith as Senior Vice President of Sales and Business Development, and Neil M. Schaffer as Executive Vice President and Chief Financial Officer.

Both veterans of the media and advertising industries, Mr. Beckwith and Mr. Schaffer will help AudioAudit develop and deliver its technology-driven business enhancement services to enable a whole new level of broadcast verification and automation.

Prior to joining AudioAudit, Mr. Beckwith was Vice President of Commercial Operations for the NBC TV Stations Division, where he directed the development and implementation of sales systems designed to streamline business process via Electronic Data Interchange (EDI) between NBC and its clients. Drawing from this experience, Mr. Beckwith will bolster AudioAudit's integration of its patented "AdVantage(R)" broadcast verification platform to advertising agencies to enhance their (and their advertiser clients') business processes and workflow. He will also focus on integrating television and cable broadcasters to leverage AdVantage's benefits.

Mr. Beckwith previously served in senior positions at two NBC Owned and Operated Stations. He was Vice President of Sales for WVIT in Hartford, CT, and Vice President of Sales at WVTM, in Birmingham, AL. Before joining NBC, he also worked with HRP.

"I'm pleased to be joining such a forward-thinking company at a very pivotal time for the advertising and broadcasting industries," said Mr. Beckwith. "AudioAudit's technology platform was developed specifically to help advertising agencies, their clients, and broadcasters improve some of their most critical operations, from broadcast verification and authentication, to innovative marketing concepts and enhancement of client relationships. It's time a company address these industries' most pressing business and technology challenges."

Mr. Schaffer joins the Audio Audit team bringing extensive technology and media experience to AudioAudit. Prior to joining the company, he was Executive Vice President and CFO of MediaPort, an advertising industry consortium formed in 2001 by the three largest global advertising agency holding companies, Interpublic Group, Omnicom, and WPP Group, to help agencies leverage technology to standardize processes unique to the advertising industry. With MediaPort, Mr. Schaffer helped encourage industry adoption of standard technologies that enable collaboration between disparate information systems used by media buying agencies and the corresponding media outlets. Mr. Schaffer will apply his MediaPort experience to support AudioAudit's expansion of its patented verification technology and processes.

"For years, I have worked to initiate change and improvement through the development and adoption of leading technologies," said Mr. Schaffer. "Along the way, I've seen many attempts at innovation come and go. Among all the technology companies that are serving this market segment, AudioAudit is the only company with the engineering expertise, business savvy, and leadership that can successfully apply advanced technology to help the advertising industry gain maximum value from their operating investments. I'm pleased to join such a strong, talented team."

Mr. Schaffer began his career as a certified public accountant with PricewaterhouseCoopers and has served in executive management roles across a number of industries. Along with several former senior executives from Citicorp and several Ivy League university professors, he founded iPrivacy LLC, a software and services company focused on Internet privacy and security. Mr. Schaffer previously served as CFO of several industrial, distribution, and technology companies, including Horizon Paper Company, a leading paper brokerage firm, The Carson Group, Inc., a strategic consulting and information services company, and The Hain Celestial Group (NASDAQ: HAIN), the largest natural products manufacturing company in the U.S. He joined MediaPort to help develop and implement technology strategies to address inefficient processes that have lingered for years in the advertising industry.

"The advertising industry is facing new challenges in the wake of an unstable business climate and more demanding client relationships; embracing leading technologies and processes is the only way this industry can achieve real business success moving forward," said Paul Hummel, president and CEO of AudioAudit. "Through their leading-edge work in media, Neil and Mark have a unique ability to help the industry understand and apply technology in order to operate more efficiently and deliver real results to today's advertisers. With their help, AudioAudit will completely revolutionize the way advertising agencies and broadcasters do business."

About AudioAudit

AudioAudit is a provider of innovative, patented technology products that create new standards of accountability and communication in the advertising and broadcast industries. The company's family of automated digital products and services are specifically designed for the accurate capture, retention, and reporting of transmitted encoded broadcast content - dramatically reducing the human error created by manual broadcast tasks. Its flagship technology platform, AdVantage(R), offers unique media verification capabilities while enabling customers to increase productivity, operational efficiency, and accuracy. AudioAudit's products and services help streamline business processes unique to the advertising and broadcast industries, including coop reporting and activity tracking. For more information about AudioAudit's business solutions, visit www.audioaudit.com