AudioAudit, Lowe Worldwide Announce Multi-Year Partnership; Lowe to Implement AudioAudit's Technology Services Platform to Enhance Client Relationships.

Business Editors

NEW ORLEANS--(BUSINESS WIRE)--March 5, 2003

As part of a continued rollout of its broadcast advertising technology platform and business enhancement services, AudioAudit(TM) officially announced today a partnership with Lowe Worldwide, a globally recognized media buying and advertising agency that is part of the Interpublic Group of Companies. The announcement was made at the annual conference of the American Association of Advertising Agencies.

This partnership enables Lowe Worldwide to use AudioAudit's AdVantage(R) broadcast technology platform and associated services to more efficiently track and manage their clients' broadcast advertising assets. Through AdVantage, Lowe can ensure that the correct broadcast creative airs when and where it is scheduled, and via the purchased broadcast outlet, giving them and their clients a greater sense of confidence in the accuracy and effectiveness of their media buying process. AudioAudit's AdVantage analytics platform is built on a patented process that takes broadcast ads from encoding and distribution through airing and detection by a national network of monitoring sites. The platform enables media buyers to easily track the accuracy and effectiveness of a campaign within 24 hours versus the industry norm of 30-60 days.

"In our current advertising industry climates, advertisers are increasingly concerned about the effectiveness of every dollar invested in broadcast ads," said Paul Hummel, President and CEO of AudioAudit. "In order to stay competitive in this difficult economy, advertising and media buying agencies need to increase the value of service to their clients, beyond just placing advertising. Lowe understands this and has effectively leveraged our AdVantage platform and services to enhance the way they do business. I'm pleased to partner with such a leading, innovative company."

"Our partnership with AudioAudit reflects our commitment to serve our clients and evolve our business processes as their needs change," said Alan Jurmain, Executive Vice President, Media Director of Lowe Worldwide. "By implementing AudioAudit's verification platform and services, we have been able to gain enormous performance insights and time savings in our media buying, tracking, and managing processes. This has resulted in more efficiency and accuracy in the way we operate, and our clients directly benefit from those efficiencies."

AdVantage's patented process helps to automate the manual reconciliation process while ad campaigns are "in-flight", so that users see a timely and detailed analysis of ad performance instead of raw data. AdVantage is also compatible with current industry third-party vendor systems, giving agencies an end-to-end, uniform media business solution across broadcast platforms such as TV, cable, and satellite. AdVantage is also compliant with Ad-ID, the advertising digital identification system developed by the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (AAAA).

About AudioAudit

AudioAudit is a provider of innovative, patented technology products that create new standards of accountability and communication in the advertising and broadcast industries. The company's family of automated digital solutions are specifically designed for the accurate capture, retention, and reporting of transmitted encoded broadcast content - dramatically reducing the human error created by manual broadcast tasks. Its flagship technology platform, AdVantage(R), offers unique media verification capabilities while enabling customers to increase productivity, operational efficiency, and accuracy. AudioAudit's products help streamline business processes unique to the advertising and broadcast industries, including coop reporting and activity tracking. For more information about AudioAudit's business solutions, visit www.audioaudit.com