Audio Internet Partnership Broadcasts University of Hawaii Sports Worldwide Through RainbowSportsNetwork.com.Sports Editors HONOLULU--(BW SportsWire)--Aug. 7, 2000 RainbowSportsNetwork.com Inks One of the Largest College Audio Internet Deals Ever KCCN 1420AM, the official radio station for University of Hawaii (body, education) University of Hawaii - A University spread over 10 campuses on 4 islands throughout the state. http://hawaii.edu/uhinfo.html. See also Aloha, Aloha Net. sports, today announced an Internet broadcast and marketing partnership with RainbowSportsNetwork.com. This partnership will make over 140 University of Hawaii sports broadcasts available live on the Internet at www.RainbowSportsNetwork.com. KCCN General Manager Mike Kelly This article is about the newspaper columnist. For the baseball player, see Mike Kelly (baseball). Mike Kelly is a columnist for the The Record, a newspaper serving Bergen County, New Jersey. , said, "We are very excited about this partnership and about this unique opportunity to expand the reach of our University of Hawaii sports radio Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sporting events. A popular format with an almost exclusively male demographic in most areas, sports radio is characterized by an often-boisterous on-air style and broadcasts through a branded URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. like RainbowSportsNetwork.com. We had other opportunities with the likes of YahooSports, but this was the best fit and the most complete package. It's certainly in line with our goals to expand the reach of our UH sports broadcasts and deliver increased value to our advertisers." RainbowSportsNetwork.com is published by Hawaii Sports Network, a Honolulu-based sports media Sports Media, Inc. (SMI) is a Sports Media and Marketing company that produces radio and television programming as well as representing professional athletes. 2002 Cowboys Live - Hosted by Dallas Cowboys Joey Galloway and services company, co-founded by President Chris Dey. "We began working with Mike and KCCN in January when we began to Webcast Bobby Curran's Rainbow Sports Page Noun 1. sports page - any page in the sports section of a newspaper page - one side of one leaf (of a book or magazine or newspaper or letter etc.) or the written or pictorial matter it contains show every weekday morning at RainbowSportsNetwork.com. Based on that show's success and based on the increasing popularity of our site, the University of Hawaii sports broadcasts were a great fit for both partners. Our site was developed and is powered by Rivals.com, a relationship that has given us incredible technological capabilities," said Chris Dey. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Kelly, the agreement includes cross promotion for both KCCN and RainbowSportsNetwork.com through their respective mediums as well as a strong Mainland marketing campaign spearheaded by Hawaii Sports Network. "We will work with Mike and KCCN to initiate a radio advertising campaign that will be supported by our planned online and print advertising. The partnership is very exciting and it's time to get the word out. One of our primary goals is to expand the exposure of UH sports to develop an online community for those fans," said Dey. |
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