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Audio Book Club and Lycos Announce E-commerce Alliance.


BOCA RATON Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. , Fla.--(BUSINESS WIRE)--March 3, 1999--

World's Largest Club for Audiobooks to be Marketed Over

Fastest-Growing Network on the Internet

Audio Book Club, Inc. (AMEX AMEX

See: American Stock Exchange
:KLB KLB - Known Lazy Bastard ), the world's largest club for audiobooks and Lycos, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ), the second most visited hub on the Internet and the world's largest online community, today jointly announced they have entered into a strategic alliance that will promote audiobooks to the growing number of 28 million Internet users on the Lycos Network. The alliance allows for the integration of links, banners, buttons and boxes to co-branded versions of the Audio Book Club network of sites, including www.audiobookclub.com, www.booksaloud.com and www.radiospirits.com, across the Lycos Network of sites, which includes www.lycos.com, www.tripod.com, www.angelfire.com, and www.whowhere.com. Financial terms were not disclosed.

Audio Book Club will place a large number of advertising and e-commerce impressions promoting Audio Book Club's memberships, audiobooks and its other 'classic' audio and video products on the Lycos Network, using links, banners, buttons and boxes to co-branded versions of the Audio Book Club sites throughout the Lycos Network. The integration will also be included in the Tripod and Angelfire Affiliate Marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts.  programs, and will enable home page memaudience reach has grown to 48.8 percent with more than 28.8 million unique monthly visitors on the Lycos Nestrategic alliance with Lycos and its network of Web sites marks a significant milestone in the Company's In the most prominent portals on the Internet andin our Web communities."

About Audio book ClusAloud.com , and by mail order. Audio Book Clubistribution channels including the Internet at is a leading Web media company and owner of there, MailCity, HotBot, HotWired, Wired News Wired News is an online technology news website, formerly known as HotWired, that split off from Wired magazine when the magazine was purchased by Condé Nast Publishing in the 1990s. Condé Nast later purchased Wired News on 2006-07-11. , Web her personal interests. Headquartered near BosSA Networks, Inc. (USAi) and Ticketmaster Onlint of 1995: The statements which are not historic of the Company to successfully integrate the neability to retain members to its book club, risoducts on credit, competition and other risks detailed in the Company's Securities and Exchange Commission fimentioned herein are those of Lycos or their respective owners. All rights reserved.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 3, 1999
Words:354
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