Audio Book Club, Inc. Announces Agreement With Whowhere.com.BOCA RATON Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. , Fla.--(BUSINESS WIRE)--July 7, 1998-- Company Announces Its Latest Internet Advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. Agreement Audio Book Club, Inc. (AMEX AMEX See: American Stock Exchange : KLB KLB - Known Lazy Bastard ), today announced it has signed an advertising agreement with WhoWhere? Inc., a leading provider of free Web-based communication applications that enable people and businesses worldwide to seamlessly find, communicate and collaborate with each other. The company's Web site, www.whowhere.com, will conduct an advertising program and offer users to link directly to the www.audiobookclub.com site. Commenting on the announcement, Norton Herrick, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Audio Book Club, Inc., stated, "The advertising agreement with whowhere.com marks Audio Book Club's fourth such agreement since July 1. It is also the Company's latest component of our Internet strategy that focuses on building membership via the Net. As previously announced, we have been adding over 4,500 new members per month from the Internet. We continue to focus our efforts on this successful strategy and anticipate similar Net related announcements in the near future." Audio Book Club, Inc. is a direct marketer of audiobooks through Audio Book Club and BooksAloud.com, membership clubs which market and sell audiobooks by mail order and the Internet. Since commencing operations in January 1994, the Company has engaged in an aggressive membership recruitment program to establish a core Audio Book Club member base of over 340,000 members and to continually expand its member base. This release is covered under the "Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. " Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995: Certain information included in this release that are not historical facts are forward looking statements that involve a number of known and unknown risks and uncertainties, including but not limited to, the Company's ability to successfully implement a strategy of continued growth and other risks detailed in the Company's registration Statement on Form SB-2 and other Securities and Exchange Commission filings. The Company's actual results, performance or achievements may differ materially from any future results performance or achievements expressed or implied in any forward looking statement.
CONTACT: Audio Book Club
John Levy, 973/539-9528
or
Rubenstein Investor Relations
Jeffrey Volk, 212/843-8086
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