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Audio Book Club, Inc. Announces Agreement With RealNetworks, Inc.


BOCA RATON Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. , Fla.--(BUSINESS WIRE)--Nov. 18, 1998--

Agreement Provides Users with Direct Link From Rolling Stone rolling stone
Noun

a restless or wandering person
 

Radio Player To www.audiobookclub.com

Audio Book Club, Inc. (AMEX AMEX

See: American Stock Exchange
: KLB KLB - Known Lazy Bastard ), today announced it has signed an agreement with RealNetworks, Inc., (Nasdaq: RNWK RNWK Real Networks (stock symbol) ), the recognized leader in streaming media See streaming audio, streaming video and digital media hub. , to be a sponsor of Rolling Stone Radio, the first multi-station Internet music service to utilize RealNetworks Radio Toolkit. An E-Commerce Button on Rolling Stone Radio, branded with the Audio Book Club Logo, will provide a direct link to www.audiobookclub.com or www.BooksAloud.com.

Recently announced by Rolling Stone Network and RealNetworks, Rolling Stone Radio takes advantage of RealSystem(TM) G2, the next generation streaming media system, providing superior sound quality and audience interactivity. By integrating audio programming with advertising, e-commerce linking, and a set of radio programming features, Rolling Stone Radio delivers to consumers a rich source of music and artist information in a highly compelling environment. In addition to banner and in-stream advertising, Rolling Stone Radio contains a row of E-Commerce Buttons that offer direct access to music, audio books, electronics and much more.

Commenting on the announcement, Norton Herrick, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Audio Book Club, Inc. "The audience for Rolling Stone Radio, is the perfect target market for audio books and Audio Book Club. The end-user is someone who likes to listen to audio-related content, including audio books, and can now link directly to our Web site. We are confident that this agreement has the potential to significantly increase growth in membership and hits to the Audio Book Club Web sites."

Mr. Herrick continued, "We are pleased with the success of the company's Internet strategy as it continues to translate into new members. Increasing our membership base is critical and we believe the long term benefits of this strategy will be substantial."

"We're thrilled that Audio Book Club has chosen to sponsor Rolling Stone Radio, said Jeff Lehman, vice president, Advertising Sales, RealNetworks, Inc., " Being in front of an enthusiastic and interactive music audience with 'Rolling Stone' quality buying demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. , we believe, will be a highly effective marketing strategy."

Audio Book Club, Inc. is a direct marketer of audio books through membership clubs that market and sell audio books via the Internet at www.audiobookclub.com and www.BooksAloud.com, and by mail order. Since commencing operations in January 1994, the Company has engaged in an aggressive membership recruitment program to establish a core Audio Book Club member base of over 350,000 members and to continually expand its member base.

This release is covered under the "Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995: Certain information included in this release that are not historical facts are forward looking statements that involve a number of known and unknown risks and uncertainties, including but not limited to, the Company's ability to successfully implement a strategy of continued growth and other risks detailed in the Company's registration Statement on Form SB-2 and other Securities and Exchange Commission filings. The Company's actual results, performance or achievements may differ materially from any future results performance or achievements expressed or implied in any forward looking statement.
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 18, 1998
Words:528
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