Audience Research & Development Announces Greg Harmon as Director of Business Development for Its New Interactive Division, AR&D/Interactive.

Business Editors

DALLAS--(BUSINESS WIRE)--May 12, 2000

Audience Research & Development, North America's leading televisual research and consulting company Noun 1. consulting company - a firm of experts providing professional advice to an organization for a fee
consulting firm

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a , announced the launch of a new division -- AR&D/Interactive.

Greg GREG Great Egg Harbor National Scenic and Recreational River (US National Park Service) Harmon Harmon is a surname, and may refer to:

Angie Harmon, model/actress
Butch Harmon, golfer
Claude Harmon, golfer
Clifford B. Harmon, sportsman and aviator
Dick Harmon, golfer
Leon Harmon, cyberneticist
Mark Harmon, actor

was announced as Director of Business Development for AR&D's new Interactive Division. Mr. Harmon brings to AR&D/Interactive a very strong background in online research for Web-based and other companies offering services and content on the Web. As director of Sales and Research at Survey.com, Mr. Harmon was a pioneer in developing online research, working with a wide variety of large and small clients in developing and administering online research. Mr. Harmon also has extensive experience in developing and designing Online Panels (ePanels) and other Internet-based customer relationship management tools.

Mr. Harmon will be in charge of developing services for AR&D's traditional customer base as clients move to the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the , and will also be bringing AR&D's content and positioning expertise to the dot.com See dot-com. world. Mr. Harmon said, "Success on the Internet will be increasingly driven by both content and relationship management. AR&D's very strong team and background in content and positioning in news media and entertainment will offer New Media clients tremendous value and support."

For more information call Jim Willi (jwilli@ar-d.com) or Jerry Florence (jflorence@ar-d.com) at 214/630-5097, or Greg Harmon (gharmon@ar-d.com) at 415/566-4348.

Audience Research & Development and AR&D/Interactive are part of a family of companies owned by Media Advisors International which provide comprehensive services in all areas of televisual research. MAI's family of companies includes Talent Dynamics, a leading broadcast talent and placement firm; Belden Associates, the leader in newspaper consulting and research; and ASI ASI,
n See Anxiety Sensitivity Index. Entertainment, the dominant television program research firm in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. .

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Publication:	Business Wire
Date:	May 12, 2000
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