Audience Demographics for Sports Mobile Website Visitors Vary Dramatically From Site to Site, According to Telephia.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Telephia: --Telephia Data Shows Ethnic Differences Among Audiences Of Top Sports Mobile Websites: CNN-Sports Illustrated's Audience Has a High Concentration of African-Americans; CBS (Cell Broadcast Service) See cell broadcast. Sportsline Visitors Skew (1) The misalignment of a document or punch card in the feed tray or hopper that prohibits it from being scanned or read properly. (2) In facsimile, the difference in rectangularity between the received and transmitted page. More Hispanic Hispanic Multiculture A person of Mexican, Puerto Rican, Cuban, Central or South American, or other Spanish culture or origin, regardless of race Social medicine Any of 17 major Latino subcultures, concentrated in California, Texas, Chicago, Miam, NY, and elsewhere ; and the Yahoo! Sports Yahoo! Sports was launched on December 8, 1997.[1] Previously certain elements of Yahoo! Sports were named Yahoo! Scoreboard before the launch of Yahoo! Sports. Yahoo! Sports is fed a majority its information from STATS. Audience Is Equally Strong In African-American and Hispanic Segments Telephia, the leading provider of performance measurement information to the mobile industry, reports that the demographic audience for Sports mobile websites vary significantly from one website to another. Visitors to CNN-Sports Illustrated were two times more likely to be African-American when compared to all Sports website visitors, while the CBS Sportsline audience was 2.4 times more likely to be Hispanic (see Table 1). The Yahoo! Sports audience indexed higher for both African-American visitors (146) and Hispanics (171). ESPN ESPN Entertainment and Sports Programming Network , the most visited sports site by mobile users, reported an index number of 104 for Caucasian visitors, 57 for African-American visitors, and 118 and 110 for Asian/Pacific Islander and Hispanic visitors, respectively. "Website brand recognition and sports content coverage drives appeal within one reader segment versus another, and clearly different sites have developed unique ethnic readership read·er·ship n. 1. The readers of a publication considered as a group. 2. Chiefly British The office of a reader at a university. profiles," said Kanishka Agarwal, Vice President of New Products, Telephia. "Carriers and content owners have long recognized that sports fans have a strong interest in mobile content applications that allow them to follow their teams while they are on the go. To further develop their offerings marketers will need detailed understanding of their current and potential audiences." "The industry is now seeing the value of mobile sports-related content, as validated val·i·date tr.v. val·i·dat·ed, val·i·dat·ing, val·i·dates 1. To declare or make legally valid. 2. To mark with an indication of official sanction. 3. by recent partnerships between the carriers with both the college and professional football and basketball leagues This is a list of current and defunct Basketball Leagues. Current Leagues The league names are listed below. Men's Leagues Leagues from the U.S., Canada, Mexico
tr.v. cul·ti·vat·ed, cul·ti·vat·ing, cul·ti·vates 1. a. To improve and prepare (land), as by plowing or fertilizing, for raising crops; till. b. long-lasting customer relationships with a very loyal audience."
Table 1. Telephia Race and Ethnicity Demographic User Profile of Top
Sports Sites (U.S.)
----------------------------------------------------------------------
Index Number
----------------------- ----------------------------------------------
African- Asian / Pacific
Mobile Website Caucasian American Islander Hispanic
ESPN 104 57 118 110
CNN-Sports Illustrated 83 204 54 46
CBS Sportsline 56 70 156 244
Yahoo! Sports 89 146 74 171
----------------------- --------- ---------- --------------- ---------
Source: Telephia Mobile Internet Report, August 2005
-- Note: Telephia's demographic user profile on Sports sites is
benchmarked off an index number of 100, representing the average usage
patterns of mobile visitors to Sports sites as whole.
For more audience demographic and user profiling for mobile websites, games, and ringtones, please contact Jerry Rocha at jrocha@telephia.com. About Telephia Founded in 1998, Telephia provides syndicated performance measurement information to the leaders of the mobile industry. Telephia serves more than 50 mobile industry clients, including carriers, device manufacturers, content and application providers, retailers, infrastructure vendors and investment analysts. Telephia is the industry standard measure of subscriber share, customer satisfaction, device share, network quality, revenue share, advertising effectiveness, content audience and many other key performance indicators Key Performance Indicators (KPI) are financial and non-financial metrics used to quantify objectives to reflect strategic performance of an organization. KPIs are used in Business Intelligence to assess the present state of the business and to prescribe a course of action. . Telephia helps clients use information to drive superior business results by providing high-quality measurement products and integrated analysis. For further information, please visit our website at www.telephia.com or call 415-395-0500. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion