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Audible Names Daniel C. Scheffey Vice President of Communications.


Business Editors

WAYNE, N.J.--(BUSINESS WIRE)--Dec. 21, 1999

Audible, Inc. (Nasdaq: ADBL ADBL Agricultural Development Bank Limited (Nepal) ), the leading provider of Internet-delivered spoken audio for PC-based or mobile playback on any number of AudibleReady(tm) devices, has named Daniel C. Scheffey Vice President of Communications. Mr. Scheffey will be responsible for integrating Audible's corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. , ongoing brand management and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  efforts. His initial efforts will focus on extending awareness and consumer support for the company's Internet business located at www.audible.com(tm).

"We are pleased to announce that such an accomplished executive and communications strategist is joining our management team," said Donald Katz, chairman and founder of Audible, Inc. "His experience, knowledge and enthusiasm make Dan a key player as we move forward and continue our growth.."

Mr. Scheffey joins Audible from Sony Development, a division of Sony Corporation of America Sony Corporation of America (SCA) is the United States subsidiary of Japan's Sony Corporation. It is based in Inglewood, California. It is the umbrella company under which all Sony companies operate in the United States. Subsidiaries
  • Sony Electronics Inc.
, where he had been Executive Director, Communications and Marketing, since 1996, with responsibility for communications and the strategic brand management of various location-based entertainment initiatives, including Metreon - A Sony Entertainment Center in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  and for the Sony Style store and Sony Wonder Sony Wonder was the children's music and home video arm of Sony BMG Music Entertainment. Sony Wonder distributed Nickelodeon videos from 1993 to 1995 until Nickelodeon parent Viacom's purchase of Paramount Pictures, and material from Sesame Workshop and Classic Media.  Technology Lab in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
. He also served as a member of the Sony Strategic Marketing Counsel and the Sony Corporate Communications Team. Prior to joining Sony, he held key executive positions at Nickelodeon/Nick at Nite and The Walt Disney Company. He began his career as a television producer for Entertainment Tonight, CBS News and Good Morning America Good Morning America is a weekday morning news show that is broadcast on the ABC television network. The show was adapted from The Morning Exchange, a morning show created by and airing on the ABC affiliate in Cleveland, Ohio, and was launched nationally as .

About Audible

Audible is one of the Internet's largest and most diverse providers of premium spoken-audio content for playback on personal computers and AudibleReady(tm) mobile devices. Audible allows customers to take better advantage of their commute, travel and desktop computer time by delivering premium information and entertainment when their eyes are busy but their minds are free. Audible's content partners include leading audio book publishers, broadcasters, magazine and newspaper publishers, business information providers, and educational and cultural institutions. Visitors to www.audible.com can browse, sample, purchase, subscribe to, schedule and download more than 18,000 hours of audio content. The company's technology partners include AT&T Corp., Casio Inc., Compaq Computer Corporation (company) Compaq Computer Corporation - The largest US manufacturer and vendor of IBM PC compatible personal computers and servers. Compaq was started in 1982 by three ex-Texas Instruments employees.

Quarterly sales $2499M, profits $210M (Aug 1994).

http://compaq.com/.
, Creative Labs Inc., S3/Diamond Multimedia Systems Inc., Everex Systems Inc., The Intel Corporation, Microsoft, Philips Electronics N.V., and RealNetworks, Inc.

This press release contains information that is not historical fact and may be deemed to contain forward-looking statements. Actual results may differ materially from those anticipated in any forward-looking statements as a result of certain risks and uncertainties, including, without limitation, Audible's limited operating history, history of losses, uncertain market for its services, and its inability to license or produce compelling audio content and other risks and uncertainties detailed in the company's Securities and Exchange Commission filings.

Audible.com and AudibleReady are trademarks of Audible, Inc.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 21, 1999
Words:465
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