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Audible Establishes Support for Leading Public Radio Program 'Marketplace'.


Business/Technology Editors

WAYNE, N.J.--(BUSINESS WIRE)--August 4, 2000

Underwriting New Weekly "Technology Desk" Segments on Minnesota Public

Radio's Marketplace(TM) with Tie-in to Audible.com

Audible, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: ADBL ADBL Agricultural Development Bank Limited (Nepal) ), the leading provider of Internet-delivered spoken audio (www.audible.com(TM)) for PC-based listening or mobile playback on AudibleReady(R) portable digital audio players, announced today an investment to support the new "Technology Desk" segments for Marketplace(TM) produced by Marketplace Productions, a division of Minnesota Public Radio Minnesota Public Radio (MPR) is a regional public radio network based in the U.S. state of Minnesota that has been broadcasting since 1967. The network includes more than 50 FM transmitters ranging from low-power translators in small and hard-to-reach areas up to full-power .

Scheduled to launch in August, 2000, the Marketplace(TM) Technology Desk will produce feature stories from the known new media hot spots hot spots

acute moist dermatitis.
 like Silicon Valley on the West Coast, Silicon Alley An area in New York that has become known for its companies devoted to multimedia and the Internet. It is located in Manhattan's "Soho" district, which does not stand for Small Office Home Office, rather it is SOuth of HOuston Street.  on the East Coast and Austin, Texas to the as-yet hidden pockets of the new technology industry. Technology Desk will provide Audible with significant on-air underwriting credits. Listeners will be directed to a special page on the audible.com Web site containing a complimentary version of that week's story along with an offer to download the entire episode of Marketplace(TM) in digital audio format. Audible will also promote links to related titles and contextual material from among its more than 160 other content providers and 24,000 hours of spoken audio.

"Marketplace has consistently been one of the most popular shows at audible.com," said John Barth Noun 1. John Barth - United States novelist (born in 1930)
John Simmons Barth, Barth
, senior director of Original Programming at Audible, Inc. "This is a great opportunity to extend our original programming initiative, build awareness for the Audible brand and highlight the complementary advantages that both Marketplace and Audible offer to their listeners."

"We won't focus on gadgets and gizmos Gadgets and Gizmos is a Canadian television program about technology gadgets and reviews shown on G4techTV Canada. The show, along with Call for Help, is a Canadian recreation of a TechTV original series known as Fresh Gear. ," added J.J. Yore, Executive Producer, Marketplace(TM). "Instead, we'll take what you might call an anthropological approach, looking at how technology is changing our economy, our society, and each of us as individuals."

About Audible, Inc.:

Audible is the Internet's largest, most diverse provider of premium spoken audio services for content download or playback on personal computers or AudibleReady(R) mobile devices. Audible allows customers to take advantage of their commuting, travel and desktop computer time by delivering premium entertainment and information audio while their eyes are busy but their minds are free. Audible's content partners include leading audiobook publishers, broadcasters, magazine and newspaper publishers, business information providers, and educational and cultural institutions. Visitors to www.audible.com(TM) can browse, sample, purchase and subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day"
subscribe, take

buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company";
 more than 24,000 hours of audio programs. Audible.com is Amazon.com's exclusive provider of spoken word products for downloading or streaming via the Web.

Additionally, the Company is strategically aligned with Random House, Inc., to pioneer the first-ever imprint to produce spoken word content specifically suited for digital distribution, Random House Audible. Among the Company's key business partners are Casio Inc., Compaq Computer Corporation (company) Compaq Computer Corporation - The largest US manufacturer and vendor of IBM PC compatible personal computers and servers. Compaq was started in 1982 by three ex-Texas Instruments employees.

Quarterly sales $2499M, profits $210M (Aug 1994).

http://compaq.com/.
, S3 Incorporated's Rio Audio Group, Microsoft Corporation (company) Microsoft Corporation - The biggest supplier of operating systems and other software for IBM PC compatibles. Software products include MS-DOS, Microsoft Windows, Windows NT, Microsoft Access, LAN Manager, MS Client, SQL Server, Open Data Base Connectivity (ODBC), MS Mail, , Royal Philips Electronics, RealNetworks, Inc., Texas Instruments See TI.

(company) Texas Instruments - (TI) A US electronics company.

A TI engineer, Jack Kilby invented the integrated circuit in 1958. Three TI employees left the company in 1982 to start Compaq.
 and VoiceAge Corp.

AudibleReady is a registered trademark of Audible, Inc. and www.audible.com is a trademark of Audible, Inc.

This press release contains information that is not historical fact and may be deemed to contain forward-looking statements. Actual results may differ materially from those anticipated in any forward-looking statements as a result of certain risks and uncertainties, including, without limitation, Audible's limited operating history, history of losses, uncertain market for its services, and its inability to license or produce compelling audio content and other risks and uncertainties detailed in the company's Securities and Exchange Commission filings.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 4, 2000
Words:570
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