Audi to increase auto sales, service investments in Taiwan.

Taipei, Oct. 15, 2009 (CENS)--Encouraged by the rapidly recovering car sales in the Asia-Pacific, automaker Audi AG of Germany plans to further raise investments in Taiwan.

Audi Taiwan Co. managing director Daniel Khoo recently said that Audi would partner with Hong Kong-based DCH Holdings to invest NT$2 billion (US$61.5 million at US$1: NT$32.5) in Taiwan this and next year to step up sales and service.

Audi Taiwan, with a total investment of NT$1.5 billion (US$43.5 million), is Audi AG's 12th subsidiary worldwide, which recently inaugurated its flagship showroom in Taichung, central Taiwan, with the new facilities totally based on the Audi Terminal concept transplanted from Audi Germany.

Audi Taiwan was established in March this year by taking over the original agency from Pan-German Motors, and operates five dealers (including the Taiching showroom), all of which have been seeing improving sales.

In the first nine months, about 800 Audis were sold and the local subsidiary plans to boost the annual volume to 1,200 vehicles this year, a 20% YoY growth, via aggressive promotions in the fourth quarter.

Koo said that Audi Germany believes new-car sales in the Asia Pacific would lead that in other areas, and has strongly suggested the headquarters to increase investment in Taiwan due to a show of sizable potential.

Audi Taiwan also plans to open showroom centers, similar to that in Taichung, in Taipei and Kaohsiung, as well as set up new dealers in other major Taiwan cities.

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