Audi Financial Services Selects ChannelNet to Deploy Integrated Marketing Solution Utilizing Personalized Interactive Microsites.ChannelNet to Help Audi Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. Deliver "Best in Class" Lease-End Experience MILL VALLEY, Calif. -- ChannelNet announced today that they have been selected by Audi Financial Services (AFS A distributed file system for large, widely dispersed Unix and Windows networks from Transarc Corporation, now part of IBM. It is noted for its ease of administration and expandability and stems from Carnegie-Mellon's Andrew File System. AFS - Andrew File System ) to develop a web-based marketing solution which will provide a highly personalized experience for their end-of-lease consumers. ChannelNet's Personalized Lease End Microsite solution received top honors in the 2006 Interactive Media Awards and has been deployed by multiple OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and captive finance companies Captive Finance Company A subsidiary whose purpose is to provide financing to customers buying the parent company's product. Notes: The captive finance company is usually wholly owned by the parent company. over the past 18 months with impressive results. The project will launch in the fourth quarter of 2007. Using their award-winning SiteBuilder technology, ChannelNet will deploy an integrated network A network that supports both data and voice and/or different networking protocols. See converged network and new public network. of personalized websites which are designed to guide AFS consumers through a seamless end-of-lease process. AFS's primary goal is to re-engage customers nearing the end of their lease terms, to both increase sales and reduce costs associated with retaining their lessee customer base. "Our consumers have busy lives and appreciate the convenience and individual treatment that the ChannelNet solution offers. Providing each of our consumers a highly personalized on-line experience is just one of the ways that AFS will use to maximize customer retention, drive business to our dealers, and enhance overall customer satisfaction", states Kevin Kelly Kevin Kelly may refer to:
The process provides each AFS lease-end consumer with a unique site to which they are directed via existing direct mail and email campaigns. Once engaged, the process will draw on lease information from AFS's database, vehicle specifications and individual customer input in order to customize web content and target messaging. The solution is also designed to help sell new vehicles by generating qualified leads for dealers and promote complimentary products and services. Additionally, it will allow AFS to collect critical information regarding the customers' future intent. "The results being achieved by other ChannelNet clients who are deploying our lease end solution speak for themselves," notes Paula Tompkins, President and CEO of ChannelNet. "We have seen response rates as high as 50% and conversion uplift of up to 28%. Essentially, this solution will allow AFS to communicate directly with its customers at the most critical juncture of their lifecycle without requiring excessive manpower or expense. ChannelNet's real strength is in helping companies like AFS drive innovation and cost reduction by re-engineering sales and service processes with web-based solutions." About ChannelNet For 22 years ChannelNet has been a market leader in utilizing interactive technology to market and sell automobiles. ChannelNet is a full-service company that creates multichannel marketing Refers to using several methods to sell products and services. The term has become popular since the advent of the Web, because it adds a prominent new channel to storefronts and catalog sales. One consideration of multichannel marketing is that each channel reinforce the other. solutions to help large corporations sell complex products and services by seamlessly integrating the web with traditional sales channels. The company's solutions include interconnected corporate, brand, and sales channel websites, personalized micro sites, guided selling Guided Selling is a concept that enhances the sales process of customer specific products and services. Guided Selling enables organizations in an automated fashion to analyze customer needs, determine the proper features, products and services and to translate the result into a tools and communications portals. For further information go to www.channelnet.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion