Auctiva Positions to Seize Small Business Auction Market With Online Channel Management -OCM- Platform.Business Editors/High-Tech Writers OAKLAND Oakland, city (1990 pop. 372,242), seat of Alameda co., W Calif., on the eastern side of San Francisco Bay; inc. 1852. Together with San Francisco and San Jose, the city comprises the fourth largest metropolitan area in the United States. , Calif.--(BUSINESS WIRE)--Aug. 16, 2000 Enables Sellers to Triple Sales and Forge Valuable Direct Relationships With Buyers Across Multiple Auction Sites and Electronic Storefronts Auctiva, a leading provider of software for sellers at online auction sites and electronic storefronts, today announced the launch of its Online Channel Management (OCM OCM Oracle Certified Master (database administrator certification) OCM Organization for Competitive Markets OCM Onondaga Cortland Madison (counties in New York) OCM Olympic Council of Malaysia ) platform for small businesses. By improving process efficiency and expanding sales opportunities through multiple online auction sites and electronic storefronts, Auctiva's Online Channel Management platform enables sellers to sell up to three times more merchandise. Auctiva's Online Channel Management platform consists of two software applications, ePoster and eBud. EPoster automates the process of creating and posting professional-quality listings across multiple marketplace sites, reliably hosts images of items for sale, and adds counters for tracking listings. EBud facilitates the online sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. by automating complex and time-consuming functions such as tracking, analyzing, and managing listings, and by simplifying the post-sale payment and fulfillment ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. processes. "Because small businesses selling online often lack the marketing resources to stand out and attract buyers to their Web sites, it makes sense for them to sell through online auction sites and other online marketplaces, which already attract millions of shoppers," explained Mark Schwartz, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Auctiva. "But without an efficient posting and tracking system, online marketplaces can be prohibitively pro·hib·i·tive also pro·hib·i·to·ry adj. 1. Prohibiting; forbidding: took prohibitive measures. 2. time-consuming and difficult to manage. Auctiva's Online Channel Management platform is a powerful, affordable, intuitive way for small businesses to use auctions and other online channels to increase sales volumes and achieve success in ecommerce." "If one of the purposes of software is to save people time, Auctiva's program is a hands down leader," said Christian Swartz, president, jamquest.com. "The clean look of each post is incredible, and the process is easy and instantaneous in·stan·ta·ne·ous adj. 1. Occurring or completed without perceptible delay: Relief was instantaneous. 2. -- what once took me hours to complete can now be done in a few minutes." About Auctiva Auctiva (Oakland, Calif.) is a leading provider of multi-channel software solutions for online sellers. The company was founded in 1999 by seasoned veterans from Peoplesoft, Electronics for Imaging, and Liberate (Liberate Technologies, San Mateo, CA) A software company that specialized in the information appliance field. Formerly Network Computer, Inc. (NCI), a spin-off from Oracle in 1996, it changed its name in 1999. to provide an easy and efficient way for small businesses to become successful in ecommerce. With 36,000 registered users, Auctiva facilitates nearly 500,000 listings per month on eBay, and has attained at·tain v. at·tained, at·tain·ing, at·tains v.tr. 1. To gain as an objective; achieve: attain a diploma by hard work. 2. a significant share of the overall auction services marketplace on Amazon and fixed-price marketplaces such as Amazon zShops. Auctiva's Online Channel Management services and software platform empowers online sellers to sell up to three times more merchandise by improving efficiency and simplifying the sales process across multiple auction sites and electronic storefronts. Auctiva is privately held. Additional information can be found at http://www.auctiva.com. |
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