Auctioneer to bring superior's focus back on coin sales.PAUL Inho Song, the new vice president for auctions at Beverly Hills Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. coin dealer Superior Galleries, said he "played around" with coins as a kid. He also collected bugs and tropical fish tropical fish Any of various small fishes of tropical origin often kept in aquariums. They are interesting for their behaviour or showiness or both. Popular varieties include the angelfish, guppy, kissing gourami, sea horse, Siamese fighting fish, and tetra. . But after 17 years in the rare coin business, Song, 39, has learned that the money is in the money. Song's main objective at Superior will be to help the company refocus after dabbling with auctions of collectibles other than coins. "It's hard to compete with full-purpose auction houses like Sotheby's," he said. "Superior's core competency A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
After majoring in art, art history and Spanish literature at the University of Wisconsin, Song went to Sotheby's in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of for a one-year crash course in the art and auction business. He stayed on in the coin department, soon becoming the company's youngest vice president and participating in the sale of more than $150 million in coins. Sotheby's eventually put Song through business school at New York University New York University, mainly in New York City; coeducational; chartered 1831, opened 1832 as the Univ. of the City of New York, renamed 1896. It comprises 13 schools and colleges, maintaining 4 main centers (including the Medical Center) in the city, as well as the . In 1999, Song oversaw the auction of the treasure from the S.S. Central America, a steamship steamship, watercraft propelled by a steam engine or a steam turbine. Early Steam-powered Ships Marquis Claude de Jouffroy d'Abbans is generally credited with the first experimentally successful application of steam power to navigation; in 1783 his carrying California gold that sank in 1857 and remained on the ocean floor for 131 years before it was recovered. "We were thinking of selling some of it on Amazon," he said. "(Amazon founder) Jeff Bezos came to our office, but the client wasn't comfortable with the Intemet at that time." For the next two years, Song worked on establishing a joint online auction platform for Sotheby's and Amazon. In 2001, Song went to Greg Manning Auctions in Los Angeles to set up its West Coast Teletrade.com online auction operations. But he missed the live auction business. "Superior Galleries has an Internet strategy," he said, "but live auctions are the core of its business." Song is married to a jewelry and time-piece specialist, and they have a son. |
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