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AuctionRover.com Gets Scalable, Manageable Infrastructure with Microsoft's Windows DNA.


NEW YORK--(BUSINESS WIRE)--Oct. 6, 1999--

One-Stop Auction Resource Prepares for Future Growth and Heavy Usage

AuctionRover.com(TM)-- the new big dog that's soon unleashing the one-stop auction resource -- today announced that its e-business site will be supported by Microsoft's (NASDAQ: MSFT) Windows(R) Distributed interNet Applications (Windows DNA (Distributed InterNet Architecture) An umbrella term for Microsoft's enterprise network architecture built into Windows 2000. It includes all the following components that collectively provide a Web-enabled infrastructure for an organization. The DNA moniker was coined in 1997 for Windows NT. The term is not often used except when Microsoft products are contrasted to the later .NET framework, in which case DNA means "prior to .NET." See .NET.) architecture.

AuctionRover.com is previewing its new online auction resource site this week in Booth No. 4358 at Internet World in New York, NY.

Windows DNA, the leading distributed Web application platform, provides AuctionRover.com with a scalable architecture that will allow the new site to support a large number of simultaneous users -- folks visiting the auction resource site to bid, sell, network and read entertaining articles of interest. The easy-to-implement development platform also lowers AuctionRover.com's time to market, so the new site can go live more quickly.

"As AuctionRover.com expands with added services and larger traffic loads, we wanted to make sure its infrastructure is solid enough to grow with it," speaks AuctionRover.com's Top Dog -- CEO and Co-founder Scot Wingo. "We did extensive research of other application server platforms, but none other offered the scalability and manageability that Windows DNA provides."

"We're confident that Windows DNA is the ideal platform for AuctionRover.com," said Tod Nielsen, vice president, Development Division, Microsoft. "With its tremendous breadth of growing services and anticipated heavy hit count, AuctionRover.com will find that Windows DNA provides them with plenty of room to scale out and SQL Server is the top price/performance database on the market -- it's a true Internet scale platform. AuctionRover.com recognized why Microsoft's Internet platform is used by the majority of the top 50 shopping sites on the Web."

Launching soon, AuctionRover.com will be the one-stop online auction resource provides services and relevant, entertaining content for bidders and sellers.

For online auction bidders, AuctionRover.com features a powerful search engine -- RocketRover(TM) -- that's the most powerful hunting dog on the Web. Bidders can search multiple auction sites, be notified of new items, monitor items of interest, and participate on several different auction sites all at once.

For the seller, AuctionRover.com is the only one-stop resource to list items across several auctions, and host images and hit counters. Sellers can post on hundreds of online auctions through AuctionRover.com including Yahoo! (NASDAQ: YHOO), eBay (NASDAQ: EBAY) and Amazon.com (NASDAQ: AMZN).

About Windows DNA

Windows DNA is the distributed application development model for the Windows platform. It specifies how to develop robust, scalable, distributed applications using the Windows platform, extend existing data and external applications to support the Internet, and support a wide range of client devices maximizing the reach of an application. The Windows DNA architecture enables ISVs and organizations to solve industry-specific challenges while lowering costs associated with deploying and managing information technology systems. For more information on Windows DNA, visit Microsoft's Web site at http://www.microsoft.com/dna/ .

About Microsoft

Founded in 1975, Microsoft (NASDAQ: MSFT) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.

About AuctionRover.com

Founded in July 1999, AuctionRover.com is the one-stop resource for all online auctioning needs. This powerful new site allows buyers to search for items across auction sites, sellers to host images and counters, and provides innovative, relevant content that will keep bidders and sellers informed and entertained. For more information, visit AuctionRover.com at http://www.auctionrover.com .
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 6, 1999
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