AuctionHelper Extends Relationship With the National Football League.Business Editors/Sports Editors & Football Writers AGOURA HILLS, Calif.--(BUSINESS WIRE)--Oct. 23, 2002 AuctionHelper, a software company that creates auction management tools developed to automate the time-consuming components of the online auction process and allow sellers to increase their efficiency and productivity, today announced that its business relationship with the National Football League has been renewed. AuctionHelper software aided in the sale of over 2,500 NFL NFL abbr. National Football League NFL (US) n abbr (= National Football League) → Fußball-Nationalliga memorabilia items on eBay during the 2001 football season to raise considerable funds for the NFL and Players Inc. charities. Players Inc. is the licensing and marketing subsidiary of the NFL Players Association. AuctionHelper has worked closely with the NFL to provide unique, custom solutions designed to help increase exposure and sales for NFL Auction items. AuctionHelper has created custom templates and `about me' pages that present a consistent look and feel for all NFL Auction items. The NFL uses AuctionLynxx, a patent-pending tool designed to help sellers increase sales, to send visitors from the NFL website directly to their eBay listings. In addition, the NFL uses AuctionHelper's PictureLynxx, a patent-pending product that enables sellers to increase visibility and sales by offering potential bidders an easy method to see other items from the same seller. "AuctionHelper has helped the NFL to increase the visibility of our auctions," said Seth Rabinowitz, Senior Director of Strategic Planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and Business Development for the National Football League. "AuctionHelper's software and custom-tailored solutions have helped us maximize our sales," said Rabinowitz. AuctionHelper and NFL Auction estimate that during the 2001 football season roughly one third of total NFL Auction page views were delivered via AuctionLynxx. The NFL generated an impressive average of nearly 400 page views per item. The items sold by NFL Auction included game-worn jerseys, authentic collectibles such as helmets, and fantasy experiences including several unique promotions surrounding Super Bowl XXXVI Super Bowl XXXVI was the 36th championship game of the modern National Football League (NFL). The game was played on February 3, 2002 at the Louisiana Superdome in New Orleans, Louisiana following the 2001 regular season. . "We are thrilled to produce such solid results for NFL Auction," said Jerry Lynch Gerald Thomas Lynch (born July 17, 1930 in Munger, Michigan), is a former professional baseball player who played outfield in the Major Leagues for the Pittsburgh Pirates (1954-56 and 1963-66) and Cincinnati Reds (1957-63). , Founder and Chief Architect of AuctionHelper. "By using AuctionLynxx and PictureLynxx, NFL Auction generated a combined 46% click-through rate The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed on all simultaneous running auctions. By showing more items to potential bidders, NFL Auction increases their sales," said Lynch. "We are pleased the NFL and AuctionHelper will return for another season of exciting NFL action," said Jon Fitch Jonathan Parker Fitch (born February 24, 1978 in Fort Wayne, Indiana) is an American professional mixed martial arts fighter. He currently fights as a welterweight in the Ultimate Fighting Championship. , senior category manager for eBay Sports. "This relationship provides eBay football fans with the opportunity to buy unique memorabilia and once-in-a-lifetime fantasy packages and each purchase contributes to a worthy cause." About AuctionHelper, Inc. AuctionHelper, Inc. (www.auctionhelper.com) offers professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. and tools to build and enhance businesses looking to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the power of online auctions. AuctionHelper was founded by some of eBay's largest sellers, which provides AuctionHelper with the unique ability to understand the online auction marketplace. AuctionHelper offers a unique and compelling value proposition by providing tools that enable buying, selling, and shipping products via online auctions. Several of AuctionHelper's tools, including AuctionLynxx, offer sellers a superior alternative to promoting simultaneous auctions, which results in increased exposure and sales for its clients. AuctionHelper's clients are some of eBay's most active sellers, including: onecentcds@aol.com, Dave and Adam's Card World, CoinsbyHucky.com, TheBlueOx, ChampionsStuff, Mark Murphy Mark Murphy is the name of two American Football safeties, an ice hockey player, a singer, a Landscape Architect and a philosopher.
CMT abbr. Certified Medical Transcriptionist CMT California mastitis test. Trading. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion