Auchan France Using E.piphany Solution for Multi-Channel Marketing Campaigns.

Business Editors/High-Tech Writers

SAN MATEO, Calif.--(BUSINESS WIRE)--April 13, 2004

E.piphany Inc. (Nasdaq:EPNY), a leading full-suite provider of customer relationship management (CRM) solutions, today announced that Auchan France has implemented the E.piphany(R) E.6(R) software solution to help conduct its marketing campaigns and reinforce its program for customer satisfaction and loyalty. After evaluating three competitive products, Auchan, one of the largest retailers in France, chose the E.piphany E.6 software suite for its cutting-edge functions covering the planning, execution and analysis of multi-channel marketing campaigns.

"The E.piphany software solution allows us to quickly analyze the purchase behavior of specific customer types and consequently manage personalized customer segments," said Bruno Dubecq, Customer Marketing Manager, Auchan. "We can also simulate differentiated special offers, plan them, and above all, measure their impact, whatever the scale or complexity of the campaign conducted."

"With the E.piphany E.6 software solution, Auchan has increased its competitive advantage through more intelligent marketing," said Karen Richardson, CEO, E.piphany. "This deployment represents another great example of E.piphany software helping the largest consumer companies in the world generate more revenue every time they interact with a customer."

Auchan France launched its Waaoh! loyalty card at the end of 2002 as part of its goal to forge closer ties with its customers. The card is used to make targeted offers to customers that are adapted to their personal profiles and reward their loyalty towards the company.

Auchan's Waaoh! card can be used to generate a history of customer purchases, based on checkout receipts. The company is using the E.piphany solution to enable it to understand and anticipate its Waaoh! card holders' behavior, needs and expectations for the purpose of increasing their loyalty and optimizing the value of their relationship. The solution also features powerful functions for the real-time analysis and processing of substantial volumes of data and customer transactions, all of which are updated continually. Additionally, E.piphany helps to automate the complex, multiple processes involved in designing, executing and optimizing the store's marketing campaigns.

For more information on Auchan, please visit www.auchan.com.

About E.piphany

The E.piphany(R) E.6(R) CRM software suite enables global organizations to align touchpoints, processes and technologies around the customer. Built on the industry's most advanced, service-oriented architecture, the E.piphany software solution creates benefits that cross departments and geographies, and result in rapid, measurable ROI. With the E.piphany 6.5 suite of Marketing, Sales and Service software solutions, every customer interaction is driven by real-time intelligence, enabling businesses to better understand their customers and optimize every interaction from both a revenue generation and customer retention viewpoint. More than 460 companies, including nearly 40 of the Fortune 100, use E.piphany software products to enhance their customers' experiences while, at the same time, realizing the companies' business objectives. With worldwide headquarters in San Mateo, Calif., E.piphany serves customers in more than 40 countries worldwide. For more information, visit us at www.epiphany.com.

E.piphany, the E.piphany logo and E.6 are registered trademarks of E.piphany, Inc in the United States and other jurisdictions. All other trademarks are the property of their respective owners.