Atypon Launches New Custom View e-Publishing Module that Allows Publishers to Control Multiple Online Presences Simultaneously.

Business Editors/High-Tech Writers

Frankfurt Book Fair

SANTA CLARA, Calif.--(BUSINESS WIRE)--Oct. 10, 2003

Atypon Systems, a leading technology provider for the information industry, announced the launch of a new module that gives publishers the power to offer their online site experience in different ways to different users, groups, services or resellers.

With this new custom view module in place, publishers are able to completely control the look and feel, features, advertisements, graphics, or content on their site and alter these elements in multiple ways. With a user-friendly point-and-click interface, publishers can manage a sophisticated template system that allows them to manipulate their online presence to suit many different needs.

Some potential applications of the custom view module include:

-- Re-purposing part of the site for vertical portals and society

sites

-- Compliance with the needs of specific user groups or the WAI 

standard without limiting the main site

-- Allowing partners to syndicate or "white-label" content

-- Offering several levels of service on the site depending on

type of subscription

-- Maintenance of editorial content, help and info pages

-- Showing different branding elements to varying user groups

All content hosted in the same place, yet, it appears as part of different sites or with different views to different users.

"The custom view module gives publishers the opportunity to create specialized offers and messaging for different user groups, services and resellers without ever losing hosting and control of their content," explained Atypon CEO, Georgios Papadopoulos. "Publishers have become more aware of the possibilities that the online world can bring them and Atypon is pleased to be able to continue to provide technology solutions that will help them grow their business."

The custom view module is an add-on to Literatum, a full service adaptive information platform for electronic publishing, which is a cost-effective online-hosting solution designed to fit the needs of publishers of all sizes. Literatum was first created for publisher services such as Academic Press' IDEAL Library, Blackwell Synergy and CrossRef.

"Publishers can, for the first time, create multiple online versions of their primary site without any new development effort," said Ravi Singh, VP of Corporate Development for Atypon. "It opens up a whole set of new possibilities and economic models for our clients."

Atypon will be exhibiting its electronic publishing technology solutions at the Frankfurt Book Fair in Frankfurt, Germany, from October 8-13, 2003.

About Atypon

Since 1996, Atypon Systems, Inc. has focused on providing software and services to the information industry.

Atypon offers a suite of software and services for the Information Industry. Atypon's electronic publishing software, Literatum, manages content for eJournals and other digital media. Literatum powers major websites such as Blackwell Synergy, Annual Reviews, and CrossRef. Other services include PDFplus, which dynamically adds links to PDFs and LINKplus, a full service linking solution for publishers.

In addition to software, Atypon provides publishers the option of a complete outsourced hosting solution in conjunction with 17 leading technology vendors including Akamai, IBM, Dell, Oracle and Sun Microsystems.

Atypon's customers range from non-profit organizations to the world's leading publishers. The company is headquartered in Santa Clara, California and maintains a European support office. For more information on Atypon Systems, please visit http://www.atypon.com.