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Atypon's New Online Subscription Module Gives Users Immediate Access to Content.


SANTA CLARA Santa Clara, city, Cuba
Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba.
, Calif. -- Atypon Systems, the leading provider of e-publishing software and services, introduced a new online subscription module today. This module added to Atypon's Literatum and Extenza e-publishing platforms allows publishers to offer their online users multiple ways of purchasing content under various licensing models. Building on extensive e-commerce experience, Atypon's new module gives publishers a range of options on how to sell or renew access to all or subsets of their content.

"Online usage continues to grow rapidly and users are becoming more and more familiar with using the Internet to purchase," said Georgios Papadopoulos Georgios Papadopoulos (Greek: Γεώργιος Παπαδόπουλος , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Atypon. "Our publishers will be ahead of the curve in being able to offer their users more choices in purchasing subsets of content or simply renewing their online or print subscription."

Features of the online subscription module include:

--Designating any collection or subset of content as saleable sale·a·ble  
adj.
Variant of salable.


saleable or US salable
Adjective

fit for selling or capable of being sold

saleability or US
 online

--Automatic and immediate access for verified users

--Setting up tiered pricing for institutions and individual subscriptions

--Offering discounts and promotions and a space to input promotional codes

--Ability to receive payments by secure credit card in three currencies

--Complete and detailed tracking, notification and reporting

"We are very excited about our new e-commerce capabilities. Our readers are experienced Internet users who appreciate the ability to use the Internet for all transactions and to gain instant access to content," said Tom Mulak, Vice President of Mary Ann Liebert Publishers. "We received our first online subscription order the very first week and the orders keep on coming!"

With Literatum's flexible e-publishing software, publishers have always been able to create multiple business models and offer their content in different collections. Now these collections and different models can be presented to users for immediate access with online purchase.

About Atypon

Since 1996, Atypon Systems, Inc. has focused on providing software and services to the information industry.

Atypon offers a suite of electronic publishing An umbrella term for non-paper publishing, which includes publishing online or on media such as CDs and DVDs.  software and related services for scholarly publishers and other content providers. Atypon has two electronic publishing services, Literatum and Extenza. Literatum is a highly sophisticated platform that powers major websites such as Blackwell Synergy, Annual Reviews, and CrossRef as well as those of mid-sized commercial and not-for profit publishers. Extenza provides a streamlined, low-cost e-publishing solution, which serves over 45 publishers worldwide.

Other Atypon services include PDFplus, which dynamically adds links to PDFs, and LINKplus, a full service XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
 linking solution for publishers. Additional Atypon technologies include custom publishing software solutions, auto-classification and knowledge discovery products, and Internet marketing See Internet advertising.  tools to help publishers use their online presence to grow.

The company is headquartered in Santa Clara, California Santa Clara, California (IPA: /ˌsæntəˈklærə/) , founded in 1777 and incorporated in 1852, is a city in Santa Clara County, in the U.S. state of California. , and maintains an office in Oxford as well as a sales office in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, NY. For more information on Atypon Systems, please visit http://www.atypon.com.
COPYRIGHT 2005 Business Wire
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 2, 2005
Words:461
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