Attunity Revolutionizes the Way Business Managers Operate; Attunity InFocus is One of the First Operational Business Intelligence Solutions That Allows Managers to Have Full Control of Their Daily Operations.BURLINGTON, Mass. -- Attunity, Ltd. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : ATTU Attu, island: see Aleutian Islands. ) today announces Attunity InFocus, the first solution that addresses the daily operational needs of enterprise business managers. As today's business Today's Business is a show on CNBC that aired in the early morning, 5 to 7AM ET timeslot, hosted by Liz Claman and Bob Sellers, and it was replaced by Wake Up Call on Feb 4, 2002. executives strive to manage corporate execution and resolve business issues faster, more effectively and with higher quality then ever before, Attunity introduces its highly flexible software solution. Attunity InFocus can be quickly adapted to the way enterprise business managers, at all levels, manage and monitor their daily operations, and is designed to enable them to be pro-actively informed, evaluate, act upon and follow up on key daily operational business issues and topics in real-time and within context. With Attunity InFocus, business managers can effectively manage their daily business activities in a real-time environment. This environment is designed to enable them to be pro-actively informed, evaluate, act and follow up by providing correlated cor·re·late v. cor·re·lat·ed, cor·re·lat·ing, cor·re·lates v.tr. 1. To put or bring into causal, complementary, parallel, or reciprocal relation. 2. and consolidated information from a variety of sources. Attunity InFocus delivers an innovative approach to business operation management that focuses on the enterprise business manager. It is designed to integrate immediately with the way managers and executives think and work. It is built around information about a user's defined "business topic" (e.g. customer, product, business partner and other critical resources) and the activities the user performs in his/her daily work. With Attunity InFocus, business users have the ability to tailor their own daily business operation environment to the way they work. "Operationally focused business intelligence applications provide real-time information linked with historical context helping decision makers improve daily business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets ," said Bill Gassman, research director at Gartner. "These applications combine the real-time alerting functionality of a business activity management system with the historical information and analytic power of a BI environment, and the context and execution engine of a business process management system." Attunity InFocus delivers significant benefits to enterprise business managers by helping them to gain full control over their varied daily operational issues, and to IT managers responsible for providing such solutions to the business users. Some of the benefits of Attunity InFocus are: --It provides a real-time, highly productive environment for the execution and resolution of day-to-day operational activities and issues, all correlated and within the context of the selected business topic(s). --Can be tailored and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. to the individual management needs of every business manager. --It provides quick ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). measured in just a few months. --It is a rapid and complete solution that can be implemented in weeks, not months, and leverages existing IT skills and investments made in Business Intelligence technologies. "With Attunity InFocus, we are providing an unprecedented, revolutionary solution that allows business managers to manage and control their core business issues and topics," states Aki Ratner, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Attunity. "The solution was built in close consultation with our customers who helped us understand the fact that business managers think in context and need a solution that allows them to manage daily operational issues the same way. The feedback we have received from customers has been tremendous, as one proclaimed pro·claim tr.v. pro·claimed, pro·claim·ing, pro·claims 1. To announce officially and publicly; declare. See Synonyms at announce. 2. that Attunity InFocus is a "long awaited a·wait v. a·wait·ed, a·wait·ing, a·waits v.tr. 1. a. To wait for. See Synonyms at expect. b. dream come true." That particular customer had been searching for such a solution for over 18 months. Other customers have expressed excitement at the speed (2-3 weeks) and the ease of its implementation. Customers interested in learning more about the Attunity InFocus solution can visit www.attunity.com, send inquiries to info@attunity.com or call 1-800-638-2258. Attunity offers rapid implementation services based on extensive experience in data integration and a set of pre-defined business templates designed to address the enterprise business user's needs. About Attunity Attunity is a leading provider of strategic, enterprise-wide information and data integration solutions that simplify the on-demand access, integration, delivery and usage of enterprise information. Using Attunity's products, companies can dramatically simplify access to data sources, stream data changes across the enterprise in real-time, and federate fed·er·ate v. fed·er·at·ed, fed·er·at·ing, fed·er·ates v.tr. To cause to join into a league, federal union, or similar association. v.intr. To become united into a federal union. heterogeneous information to achieve a single view of their business, employing a unique distributed architecture. Attunity's customers around the world use its software for data integration initiatives such as service-oriented integration to the mainframe as part of EAI (Enterprise Application Integration) Refers to various techniques used to share data and business processes in large enterprises. When companies acquire another organization, disparate information systems have to be made to work together. projects, legacy data access for business intelligence and reporting, real-time and efficient ETL (Extract, Transform, Load) The functions performed when pulling data out of one database and placing it into another of a different type. ETL is used to migrate data, often from relational databases into decision support systems. based on change data capture, and single customer views from disparate information sources. Also, Attunity is a trusted partner for industry leaders like Oracle and HP who embed em·bed also im·bed v. em·bed·ded, em·bed·ding, em·beds v.tr. 1. To fix firmly in a surrounding mass: embed a post in concrete; fossils embedded in shale. Attunity software into their products and service offerings. Based on its robust information integration platform, Attunity also provides a software solution specifically architected for the Operational Business Intelligence requirements of executives and business managers. The solution delivers an innovative approach to business operation management focused on the enterprise business manager. It can be quickly adapted to the way enterprise business managers, at all levels, manage and monitor their daily operation, and is designed to enable them to be pro-actively informed, evaluate, act upon and follow up on key daily operational business issues and topics in real-time and within context. If you are interested in learning more about Attunity, its Attunity InFocus solution and Attunity integration platform, visit us at www.attunity.com , send inquiries to info@attunity.com or call 1-800-638-2258. (C) 2005 Attunity Ltd. All rights reserved. Attunity is a trademark of Attunity Inc. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Statement This press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995 and Federal Securities laws. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results could differ materially from Attunity's current expectations. Factors that could cause or contribute to such differences include, but are not limited to: the impact on revenues of economic and political uncertainties and weaknesses in various regions of the world, including the commencement or escalation es·ca·late v. es·ca·lat·ed, es·ca·lat·ing, es·ca·lates v.tr. To increase, enlarge, or intensify: escalated the hostilities in the Persian Gulf. v.intr. of hostilities or acts of terrorism; any unforeseen developmental or technological difficulties with regard to Attunity's products; changes in the competitive landscape, including new competitors or the impact of competitive pricing and products; a shift in demand for products such as Attunity's; unknown factors affecting third parties with which Attunity has formed business alliances; timely availability and customer acceptance of Attunity's new and existing products, and other factors and risks on which Attunity may have little or no control. This list is intended to identify only certain of the principal factors that could cause actual results to differ. For a more detailed description of the risks and uncertainties affecting Attunity, reference is made to Attunity's Annual Report on Form 20-F, which is on file with the Securities and Exchange Commission. Attunity assumes no obligation to update any information concerning any of its expectations. |
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