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Attunity Forges Leadership Position Empowering Real-Time Business Intelligence.


WAKEFIELD, Mass. -- Recent Partnerships and New Products Drive Market Momentum

Attunity, Ltd. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: ATTU Attu, island: see Aleutian Islands. ), a leading provider of enterprise data integration software, today announced that version 4.6 of the company's product suite is now available. This expanded product offering, coupled with new strategic partnerships with Business Intelligence vendors, has propelled Attunity into a leading position as a provider of real-time data Real-time data denotes information that is delivered immediately after collection. There is no delay in the timeliness of the information provided.

Some uses of this term confuse it with the term dynamic data.
 integration solutions for business intelligence.

"Business Intelligence (BI) infrastructure and data warehousing See data warehouse.

data warehousing - data warehouse
 remains an area of great interest for most enterprises," explained Ted Friedman, principal analyst at Gartner Inc. "To obtain maximum value from a strategic BI initiative, enterprises need to pay close attention to the underlying technology and data infrastructure."

New Products Power Real-Time Business Intelligence

Attunity today announced the general availability of Attunity 4.6, introducing significant enhancements to the Attunity product line--Attunity Connect,(R) Attunity Stream,(TM) and Attunity Federate fed·er·ate  
v. fed·er·at·ed, fed·er·at·ing, fed·er·ates

v.tr.
To cause to join into a league, federal union, or similar association.

v.intr.
To become united into a federal union.
(TM)--to empower the real-time data integration required for business intelligence initiatives including:

--Real-Time ETL (Extract, Transform, Load) The functions performed when pulling data out of one database and placing it into another of a different type. ETL is used to migrate data, often from relational databases into decision support systems.  - Dramatically improve ETL efficiency and reduce latency in the Data Warehouse with change data capture.

--Legacy Data Access for BI - Leverage existing BI tools to improve business decisions by accessing mainframe and legacy data.

--Single Enterprise Views (EII (Enterprise Information Integration) Similar to an EIS (executive information system), an EII aggregates current information from all data sources within an organization. ) - Create 360(degree) views of customers and products with virtual data federation to achieve Enterprise Information Integration.

Strategic Partnerships Deliver Value to Customers

Through strategic channel partnerships, Attunity-based solutions are being deployed worldwide to meet a wide range of BI needs. Attunity's data access, change data capture (CDC See Control Data, century date change and Back Orifice.

CDC - Control Data Corporation
), and virtual data federation (EII) products are a key requirement in the burgeoning demand for real-time business intelligence solutions.

Attunity's most recent BI partnerships include:

--Microsoft - Attunity has teamed with Microsoft to extend the real-time data integration capabilities of Microsoft SQL Server A relational DBMS from Microsoft that is a major component of the Windows Server System. It is Microsoft's high-end client/server database and is closely integrated with Microsoft Visual Studio and the Microsoft Office System.  2000 Reporting Services and DTS (1) (Digital Theatre Sound) A digital audio encoding system used in movie and home theaters. Popularized by the movie Jurassic Park, the six-channel (5. .

--Business Objects - Business Objects has built integrated support for Attunity change data capture in the latest release of their ETL product, BusinessObjects(TM) Data Integrator XI.

--Cognos - Cognos ReportNet(TM) and DecisionStream(TM) work with Attunity to seamlessly bring together information from legacy data sources and display them as completely unified answers to every day questions.

--Sunopsis - Attunity and Sunopsis collaborate in joint customer accounts to deliver real-time data integration for BI and ETL.

--Hummingbird - Hummingbird hummingbird, common name for members of the family Trochilidae, small, strictly New World birds, related to the swifts, and found chiefly in the mountains of South America. Hummingbirds vary in size from a 2 1-4-in.  resells Attunity's product family to offer Genio users efficient and real-time integration with mainframe and legacy data.

--Embarcadero - With the combination of Attunity's product family and DT/Studio, the companies work together to help customers make sense of the data that lies at the heart of every major business decision.

"With the success we've already seen together in the marketplace, Business Objects looks forward to continuing our relationship with Attunity," said Darren Cunningham, director of product marketing for Business Objects. "More organizations are recognizing the value of change data capture as they move towards becoming a real-time enterprise. Attunity's CDC capabilities fill an important need in our market and we look forward to continuing our technology alliance partnership for enterprise-class data integration."

"We have been highly impressed with Attunity's real-time data integration capabilities," explained Caroline Seymour, director of product marketing for Cognos. "Our successful partnership with Attunity has enabled our joint customers to leverage data from legacy and mainframe systems for data warehousing and business intelligence initiatives."

"Over fifty percent of new and planned BI projects have real-time integration requirements, and enterprises have struggled with the infrastructure required to support such initiatives," said Dan Potter Dan Potter is an American businessman.

He started Cryptic Allusion around 1995 for the purposes of web design consulting. Since that area of the business world began to take off on its own and become crowded, the purpose of the group has been redefined several times over the
, vice president of marketing at Attunity. "Attunity is the only vendor that can provide enterprise information integration and change data capture across the entire spectrum of enterprise data sources. Our new products and strategic partnerships will further accelerate the positive growth of the company."

About Attunity Ltd.

Attunity is a leading provider of enterprise data integration software. Using Attunity's products, companies seamlessly connect to data sources, stream data changes across the enterprise, and federate heterogeneous information to achieve a single view of their business. Employing a unique distributed architecture, Attunity software runs natively on enterprise data servers, turning locked data silos into an efficient Information Grid. The result is significantly enhanced performance and reduced cost of ownership.

More than a 1000 customers are using Attunity software world-wide for data integration initiatives such as service-oriented integration to the mainframe as part of EAI (Enterprise Application Integration) Refers to various techniques used to share data and business processes in large enterprises. When companies acquire another organization, disparate information systems have to be made to work together.  projects, legacy data access for business intelligence and reporting, real-time and efficient ETL based on change data capture, and single customer views from disparate information sources. Also, Attunity is a trusted partner for industry leaders including Oracle and HP who embed Attunity software into their product and solution offerings.

Attunity Connect is a registered trademark, and Attunity Stream and Federate are trademarks of Attunity Ltd.. BusinessObjects is a trademark of Business Objects S.A. or its affiliated companies Affiliated Companies

A situation that occurs when one company owns a minority interest (less than 50%) in another company.

Also refers to companies that are related to each other in some way.

Notes:
An affiliated company is sometimes referred to as a subsidiary.
 in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and/or other countries. Cognos and the Cognos logo are trademarks or registered trademarks of Cognos Incorporated in the United States and/or other countries. Other product names may be the property of their respective owners.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 2, 2005
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