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Attunity Appoints Daniel Sapir as Vice President of Marketing.


WAKFIELD, Mass. -- Attunity Ltd, (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: ATTU Attu, island: see Aleutian Islands. ), a leading provider of enterprise data integration solutions, today announced that Daniel Sapir has joined the company as Vice President of Marketing. Mr. Sapir will be responsible for directing all marketing activities, including product and market strategy, product marketing and management, marketing communications and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most .

Mr. Sapir has nearly 20 years of experience in business intelligence (ETL (Extract, Transform, Load) The functions performed when pulling data out of one database and placing it into another of a different type. ETL is used to migrate data, often from relational databases into decision support systems. , EII (Enterprise Information Integration) Similar to an EIS (executive information system), an EII aggregates current information from all data sources within an organization. , EAI (Enterprise Application Integration) Refers to various techniques used to share data and business processes in large enterprises. When companies acquire another organization, disparate information systems have to be made to work together. ) and analytics (Web and operational systems), business performance management (BPM) and enterprise applications. In addition, Mr. Sapir has, an extensive background in senior management and field operations background building and leading the marketing, business development and alliance operations for both fortune 500 companies and start-up operations. He also has considerable experience in helping companies devise strategies for penetrating the federal government.

He comes to Attunity from Bandwiz, a provider of grid-based Content Delivery solutions for large enterprises, where he served as EVP EVP Executive Vice President
EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor
EVP Electronic Voice Phenomenon
EVP Europäische Volkspartei (Germany)
EVP Employee Value Proposition
 of Marketing and Business Development. Prior to Bandwiz Dan was at Informix and Ascential Software, where he served as Vice President of Business Development and Alliances. Prior to that, Mr. Sapir was Vice President of Marketing and Business Development at EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies.  (Data General Division), where as a he managed the operations of a large software business unit with responsibility for marketing, business and channel development, enterprise application migration, data warehousing and a variety of BI/OLAP tools.

Mr. Sapir graduated with honors with a BA degree from La Verne University, La Verne California and received an MBA MBA
abbr.
Master of Business Administration

Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration
 from Chapman University in Orange California.

"We are extremely pleased to welcome Dan--with his track record in building leadership positions and growth enterprise software markets--to Attunity's management team," said Aki Ratner, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Attunity. "He brings a unique combination of strategic marketing, sales-enablement and field operations skills for both the domestic and international markets to our company, and we look forward to his impact on our marketing operations, our visibility and our growth," said Mr. Ratner.

"I'm very excited about joining the Attunity management team," said Mr. Sapir "The enormous investments organizations have made in CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , supply chain, financial, sales automation, and other enterprise applications are creating significant demand for enterprise data integration solutions. Attunity is uniquely positioned to capitalize on this and many other market opportunities, such as virtual data federation (with is Attunity Federate fed·er·ate  
v. fed·er·at·ed, fed·er·at·ing, fed·er·ates

v.tr.
To cause to join into a league, federal union, or similar association.

v.intr.
To become united into a federal union.
 product) and business activity monitoring See BAM.  (with Attunity Steam). I look forward to working with the Attunity team to help expand the company's market share and its leadership in Enterprise Data Integration and in the overall Enterprise Information Management marketplace."

About Attunity

Attunity is a leading provider of enterprise data integration software. Using Attunity's products, companies seamlessly connect to data sources, stream data changes across the enterprise, and federate heterogeneous information to achieve a single view of their business. Employing a unique distributed architecture, Attunity software runs natively on enterprise data servers, turning locked data silos into an efficient Information Grid. The result is significantly enhanced performance and reduced cost of ownership.

More than 1000 customers around the world use Attunity software for initiatives such as service-oriented data integration to the mainframe as part of EAI projects, legacy data access for business intelligence and reporting, real-time and efficient ETL based on change data capture, and single customer views from disparate information sources. Also, Attunity is a trusted partner for industry leaders including Oracle and HP who embed Attunity software into their product and solution offerings. For more information, please visit http://www.attunity.com.

Safe Harbor Statement

Certain statements in this press release are forward-looking statements. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results could differ materially from Attunity current expectations. Factors that could cause or contribute to such differences include, but are not limited to: the impact on revenues of economic and political uncertainties and weaknesses in various regions of the world, including the commencement or escalation of hostilities or acts of terrorism; any unforeseen developmental or technological difficulties with regard to Attunity's products; changes in the competitive landscape, including new competitors or the impact of competitive pricing and products; a shift in demand for products such as Attunity's; unknown factors affecting third parties with which Attunity has formed business alliances; timely availability and customer acceptance of Attunity's new and existing products, and other factors and risks discussed in Attunity's Report on Form 20-F for the year ended December 31, 2003, which is on file with the Securities and Exchange Commission. Attunity assumes no obligation to update information concerning its expectations.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:7ISRA
Date:Mar 29, 2005
Words:752
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