Attrix Technology to Distribute Artisoft TeleVantage in Asia Pacific; Alliance Extends Global Expansion of Award-Winning Communications Solution.Business Editors/High-Tech Writers CAMBRIDGE, Mass. & SINGAPORE--(BUSINESS WIRE)--Dec. 8, 2003 Artisoft(R), Inc. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). : ASFT ASFT Airport Surface Friction Tester ), developer of the first software-based phone system, today announced that it has signed an agreement with Attrix Technology, a pre-eminent pre·em·i·nent or pre-em·i·nent adj. Superior to or notable above all others; outstanding. See Synonyms at dominant, noted. [Middle English, from Latin prae distributor of converged communications products in Asia Pacific, to deliver TeleVantage(R), Artisoft's suite of software-based phone system and call center solutions, throughout the Asia Pacific region. With an established channel for delivering complete communications solutions, Attrix is well positioned to continue the global market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" of TeleVantage. Attrix has built a solid reputation in Asia Pacific by providing feature-rich, easy to install and deploy, channel-ready solutions targeted at the enterprise, service provider and telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. markets. With about 200 customers already in its helm, the company provides an optimal selling environment for TeleVantage. Artisoft will provide the Attrix channel with education programs and incentives, and the companies will pursue joint marketing efforts. "Our objective is to offer our customers innovative and affordable converged communications solutions that are easy to use and will enhance growth to our customers' businesses," said Kelly Chong, Channel Marketing Manager at Attrix Technology. "Artisoft's TeleVantage delivers superior functionality and flexibility on an open systems platform that is ideal for our customers." "This partnership reflects the burgeoning success of TeleVantage in the international marketplace," said Mark Derby, Manager of Worldwide Distribution Channels for Artisoft. "We are pleased to welcome Attrix to the TeleVantage distribution family and to have Attrix's established and well-trained dealer channel selling and supporting TeleVantage in the Asia Pacific region." Artisoft's award-winning TeleVantage is a feature-rich, software-based phone system that combines the power of your desktop computer with the most advanced communications technology Noun 1. communications technology - the activity of designing and constructing and maintaining communication systems engineering, technology - the practical application of science to commerce or industry available today. Its robust feature set includes intelligent call management, powerful call center, advanced IP telephony The two-way transmission of voice over a packet-switched IP network, which is part of the TCP/IP protocol suite. The terms "IP telephony" and "voice over IP" (VoIP) are synonymous. , comprehensive messaging, web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. , and graphical desktop call control. Built on an open systems architecture and supported by world-class Intel(R) hardware, TeleVantage enhances customer service, increases productivity and improves the bottom line for a variety of customers, from small offices to large enterprise organizations with sophisticated call centers. About Artisoft Artisoft, Inc. is a leading developer of open, standards-based telephone systems that bring together voice and data for more powerful and productive communications. Artisoft's TeleVantage delivers greater functionality, flexibility, and value than proprietary PBXs to a variety of customers, from small offices to large enterprise organizations with sophisticated call centers. Artisoft's innovative software products have consistently garnered industry recognition, winning more than 35 awards for technical excellence. The company distributes its products and services worldwide through a dedicated and growing channel of authorized au·thor·ize tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: resellers. For more information, please call 800-914-9985 or visit our website at http://www.artisoft.com. About Attrix Attrix Technology is the pre-eminent specialist distributor for leading edge, best-of-breed converged communications products in the Asia Pacific region. The company's goal is to provide our reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. and developer channels with the right platform to increase revenue streams, accelerate solution deployment time, and ultimately boost profits. We do this by sourcing globally for leading products in the industry; and driving initiatives that create awareness and generate demand for pioneering and technologically advanced solutions. Attrix is committed to delivering a superior value-added experience in the converged communications supply chain by providing complete end-to-end services, from sales to technical support, training to logistics management Logistics Management is that part of Supply Chain Management that plans, implements, and controls the efficient, effective, forward, and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption in order to meet . Attrix's promise is to offer a hassle-free one-stop shopping experience, so that our channels can focus on the task of delivering innovative solutions and services to the enterprise and service provider market segments. Attrix is an authorized distributor for Intel(R) Dialogic di·a·log·ic also di·a·log·i·cal adj. Of, relating to, or written in dialogue. di  a·log (R), Quintum(TM) and Artisoft(R) products. For more
information, please visit http://www.attrix.com.
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