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Attracting executive talent.


UITA Programs Target the Need

In today's competitive, often worldwide, marketplace, the successful company is the one whose product or service meets both a very real and a perceived need. It is doubly critical for those same companies to develop, attract, and retain experienced, motivated people to fulfill the critical functions of leadership, marketing/sales, finance, product development and production, and customer service.

Utah has some notable home-grown information technologies success stories--the obvious being Novell, Evans & Sutherland, and Iomega; but there are many smaller enterprises as well. A major share of the credit for their good fortune naturally goes to their current employees. At the same time, however, each of these successful companies has been able to attract experienced, proven new people from within and from outside Utah. This "human resource" is so necessary for any company to emerge, expand, perhaps turn around, and eventually move on to prominence.

Utah's information technologies industry is made up of more than 800 computer and telecommunications-related entities. Most are small--under 25 employees. What's more, in many cases their markets exist predominantly outside Utah's borders. Too often, such small, emerging, or expanding entities fail to achieve the success their product or service deserves because they do not develop their employees, or attract and retain experienced, proven people to lead their companies.

The Governor's Information Technologies Task Force, which studied the needs of Utah's computer and telecommunications-related industry, recommended specific action items that, if implemented, would help businesses develop their current employees' functional and business knowledge, and assist in the attraction and retention of experienced people.

To implement the Task Force's recommendations, the Utah Information Technologies Association (UITA) was formed in February of 1991. UITA represents the industry and provides services that will help the industry be competitive in Utah, the U.S., and in international markets. One of the four action items being implemented by UITA is to help fuel the growth and prosperity of Utah's industry entities by assisting in the development of their current employees and by attracting and retaining experienced people.

That's why UITA offers the Industry Seminar Program. This program provides conferences, seminars, and workshops for employees of the industry. It also provides information and instruction on topics relevant to information technologies entities, thereby enabling attendees to gain some knowledge or new insight which will enable them to be more productive in their jobs and contribute to their company's performance.

Recent workshops include two on marketing and one on employers' and employees' rights and obligations in an information technologies company.

To further the goal of assisting Utah companies in the information technologies industry in attracting qualified people, UITA is encouraging the enhancement and expansion of the Utah Engineering Network service. This service--in operation for two years under the leadership of the Engineering departments of the University of Utah, BYU and USU--enables interested graduate engineers of those three schools who may wish to return to Utah to be matched to related job openings in Utah organizations.

We hope the program will soon include any interested alumni of all of Utah's 15 post-secondary educational institutions. Enhanced accordingly, any Utah employer needing to attract an experienced person could efficiently match his company's job profile--for a technician, finance manager, engineer, marketing executive, or a CEO--to the inventory of interested and experienced graduates of Utah's 15 vocational and higher education institutions.

Prospective experienced employees recruited from outside Utah will see that, indeed, there are more than 800 information technologies companies and numerous opportunities for career advancement within the state.

Finally, as our information technologies companies continue to seek out experienced employees, UITA's quarterly newsletter will soon include notices of job openings. [Graph Omitted]

Peter R. Genereaux is president of UITA, the statewide trade organization for the computer and telecommunications-related industry.
COPYRIGHT 1992 Olympus Publishing Co.
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Title Annotation:in an effort to attract top executive talent to Utah's business community, the Utah Information Technologies Association recommends actions to help businesses develop functional and business knowledge in current employees
Author:Genereaux, Peter R.
Publication:Utah Business
Date:Feb 1, 1992
Previous Article:Bright spots in 1992.
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