Attorneys.com Signs Marketing Alliance Agreement With Leading Dental Referral Company, Futuredontics, Inc.

Business Editors/Legal & Health Writers

LAKE HELEN, Fla.--(BUSINESS WIRE)--Oct. 25, 2000

Attorneys.com, Inc. (Nasdaq:ATTY) today announced that it has entered into a strategic marketing agreement with Futuredontics, Inc. which operates the 1-800-DENTIST(R) referral network. The agreement with Futuredontics will provide consultative services to enhance the development and implementation of Attorneys.com's 1-800-ATTORNEYS referral network. Terms were not disclosed.

"Over the past several years, Futuredontics has created the premier dental referral network, posting sales of more than $25 million annually, and has demonstrated substantial expertise in the operation of direct response marketing programs. The company's success in working with professionals, developing marketing and membership sales programs and promoting its services to the public nationwide are clearly impressive and transferable to our business model," said Peter S. Balise, president and chief executive officer of Attorneys.com, Inc.

"As we expand our business focus and brand the Attorneys.com name in conjunction with the launch of our legal referral network, we look forward to benefiting from Futuredontics' 15 years of network-building experience, as well as its design and production of collateral marketing materials that include sales scripts, television, radio, print and other targeted advertising programs," Balise added.

Commenting on the alliance, Fred Joyal, president and chief executive officer of Futuredontics stated, "Attorneys.com has a unique opportunity to become to the legal profession what 1-800-DENTIST is to the dental profession. Given the fact that attorneys outnumber dentists by a ten-to-one ratio and there are multiple legal specialties, the opportunities are clearly significant. We are excited about applying our network and operational experience to enhance Attorneys.com's considerable expertise in marketing to attorneys and legal service providers."

Attorneys.com, Inc. and its wholly owned subsidiary PCNA Communications Corporation are leading communications providers within the legal industry and are executing a strategy of providing comprehensive legal information to consumers, small businesses, and legal professionals.

Futuredontics, Inc. has operated the 1-800-DENTIST(R) advertising program, the No. 1 dental referral service in the U.S., since 1986. Matching fee-for-service patients with dentists, they have increased new patient flow and the profitability of thousands of dental practices. The company has produced more than 80 television commercials informing the public about modern dentistry and encouraging regular dental visits. Futuredontics has spent more than $80 million on 1-800-DENTIST(R) advertising that has consequently generated over $500 million in dental production. Their message can be seen on television 4,000 times a month, as well as on radio and in print. As a result, 65,000 consumers call the 1-800-DENTIST(R) number each month looking for a dentist, and the company has sales of $25 million per year.

1-800-DENTIST(R)is a registered service mark of Applied Anagramics, Inc. operated under license by Futuredontics, Inc. in the U.S.

"Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to our expectation to benefit from the expertise and experience of Futuredontics as a result of our agreement, to effectively brand the Attorneys.com name, to launch our legal referral network, to become to the legal industry what 1-800-DENTIST is to the dental profession, to apply Futuredontics' experience to enhance our own expertise in marketing to attorneys and legal service providers, and to executing a strategy of providing comprehensive legal information to consumers, small business and legal professionals are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The results anticipated by any or all of these forward-looking statements may not occur. Important factors that may cause actual results to differ materially from these forward-looking statements include the following: (1) our ability to work effectively with the Futuredontics personnel, (2) our ability to adapt and apply the methods and systems used by Futuredontics to our business model, (3) our ability to successfully implement our plans with our existing cash resources or to raise additional capital in the future; (4) our ability to successfully achieve the technical requirements of the legal referral network as intended; and (5) the effectiveness of third parties' efforts on our behalf. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as the result of new information, future events or otherwise. For more information regarding some of the ongoing risks and uncertainties of the company's business, see the company's filings with the Securities and Exchange Commission.