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Attitude Network names Don Rainey president; company re-organizing to support rapid growth.


NAPLES, Fla.--(BUSINESS WIRE)--Oct. 11, 1996--

Network's "Happy Puppy puppy

the young of the canine species; usually used up to the age of 12 months.


fading puppy syndrome
see fading kitten/puppy syndrome.

puppy pyoderma
see impetigo.
" is No. 1 games site on Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 

The Attitude Network Friday announced the appointment of Don Rainey as president; he previously served as chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
.

Rainey will oversee all day-to-day operations of the company, including Happy Puppy, the No. 1 games site on the Internet. He also will be responsible for implementing the company's strategy of creating dominant brands in compelling areas of interest on the Internet.

The appointment was made by Attitude Network chief executive officer David Rae, who previously held the title. Rae will continue to serve the company as chief executive officer of focusing on building strategic alliances and expanding the networks profile within the on-line community.

"Don has played an integral role in the growing success of Attitude Network," said Rae. "We will look to him for continued dedication and drive as the network enters into other content areas."

The Attitude Network executive team consists of Rainey, Rae and Bill Rasmussen, who previously founded the ESPN ESPN Entertainment and Sports Programming Network  cable TV channel and now serves as chairman of Attitude Network.

Rainey joined the Attitude Network in June 1996. Previously, he was a director of marketing at IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  in the multi-billion dollar network hardware division.

Prior to IBM, Rainey was executive vice president of DaVinci Systems Corp., a pioneer and market leader in LAN-based e-mail. Before that, Rainey was responsible for implementation of Novell's authorized au·thor·ize  
tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es
1. To grant authority or power to.

2. To give permission for; sanction:
 dealer program, including the Platinum Reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers.  program, recognized as the most successful campaign of its type.

The Attitude Network is a provider of programming on the Internet that offers cross-media content targeting specific areas of interest. Happy Puppy, part of the Attitude Network, was launched in February 1995 and has become the No. 1 games site on the Internet (http://happypuppy.com).

CONTACT: Attitude Network

Bridget Massey, 617/482-5917

bmassey@attitude.net

or

Rogers & Cowan

Steve Honig, 310/201-8847

SteveHonig@aol.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 11, 1996
Words:318
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